Cultivating Spirits Dinners Teach People How to Pair Wine and Weed
Laura McQuarrie — August 5, 2015 — Lifestyle
References: cultivatingspirits & steamboattoday
Cultivating Spirits is disrupting the food, drink and health industries with a new kind of dining experience that introduces guests to wine and weed pairings.
At the special dinners, people are taught to become "cannaseurs," or cannabis connoisseurs who are able to pick a strain of marijuana and match it with a white wine or a tune-based dish.
Now that new markets are allowing the sales of legal cannabis to grow, stigma surrounding the drug as a whole are being reduced as marijuana is being rebranded. At the same time, wine is also taking on a new identity that's more relaxed, appealing to younger demographics who can appreciate humor and see drinking as a social activity and a shared experience that's meant to be fun. Cultivating Spirits is a perfect example of where these two patterns converge.
At the special dinners, people are taught to become "cannaseurs," or cannabis connoisseurs who are able to pick a strain of marijuana and match it with a white wine or a tune-based dish.
Now that new markets are allowing the sales of legal cannabis to grow, stigma surrounding the drug as a whole are being reduced as marijuana is being rebranded. At the same time, wine is also taking on a new identity that's more relaxed, appealing to younger demographics who can appreciate humor and see drinking as a social activity and a shared experience that's meant to be fun. Cultivating Spirits is a perfect example of where these two patterns converge.
Trend Themes
1. Wine and Weed Pairings - The trend of wine and weed pairings is disrupting the food, drink, and health industries, creating opportunities for new dining experiences.
2. Cannabis Connoisseurs - The rise of cannabis connoisseurs is disrupting the health and cannabis industries, creating opportunities for education and expertise.
3. Rebranding of Marijuana - The rebranding of marijuana is disrupting the cannabis industry, creating opportunities to reduce stigma and reach new markets.
Industry Implications
1. Food - The food industry can explore new dining experiences and culinary pairings, incorporating wine and weed in a creative and innovative way.
2. Drink - The drink industry can tap into the trend of wine and weed pairings, creating new beverage offerings that cater to cannabis connoisseurs.
3. Health - The health industry can leverage the rebranding of marijuana to explore potential therapeutic uses and develop innovative products for cannabis consumers.
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