John Lewis and Play-Doh are Now Offering Custom Product Packaging
Laura McQuarrie — November 2, 2016 — Life-Stages
References: eventmagazine
As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has printed the names of people on its clay for children.
The personalized Play-Doh jars will be available through a pop-up counter in the toy department of John Lewis' flagship store in London. As well as helping to celebrate an anniversary, the custom products will be sold until Christmas Eve, making it easy for kids and parents to get their hands on unique gifts for the holiday season.
This initiative follows in the footsteps of brands like Nutella, Coca-Cola and Marmite, all of which have created opportunities for consumers to personalize their favorite products by adding a name.
The personalized Play-Doh jars will be available through a pop-up counter in the toy department of John Lewis' flagship store in London. As well as helping to celebrate an anniversary, the custom products will be sold until Christmas Eve, making it easy for kids and parents to get their hands on unique gifts for the holiday season.
This initiative follows in the footsteps of brands like Nutella, Coca-Cola and Marmite, all of which have created opportunities for consumers to personalize their favorite products by adding a name.
Trend Themes
1. Personalized Product Packaging - The trend of offering custom product packaging with personalized names provides a unique and memorable experience for consumers.
2. Holiday Season Custom Gifts - Customized Play-Doh jars as unique gifts for the holiday season offer a fun and personalized option for kids and parents.
3. Consumer Personalization Trend - The growing trend of allowing consumers to personalize their favorite products by adding their own names creates a deeper connection and engagement with the brand.
Industry Implications
1. Toy Retail - The toy retail industry can leverage the trend of personalized product packaging to enhance customer experience and drive sales during special occasions like anniversaries and holidays.
2. Custom Printing Services - The custom printing services industry can cater to the demand for personalized product packaging by offering innovative solutions that allow brands to print individual names on various products.
3. Confectionery and Food Brands - Confectionery and food brands can capitalize on the consumer personalization trend by providing options for customizing product packaging with personalized names, creating a stronger emotional connection with their customers.
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