Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
Laura McQuarrie — October 28, 2015 — Lifestyle
References: drinkbai & bevindustry
This antioxidant water from Bai Brands is purified twice before it is enriched with electrolytes and free radical-fighting antioxidants.
Branded as 'Bai Antiwater,' the nano-filtered super-powered water states that: "Classic water is obsolete." This next-generation form of hydration joins a range of water beverages that are infused or enriched with flavor, vitamins or additives to supply drinkers with additional energy. Even though organic coffeefruit is listed as one of the antioxidant ingredients in the Bai Proprietary Antioxidant Blend, the beverage is actually caffeine-free.
Since hydration and antioxidants are both commonly touted in beauty products that promise youthful vitality, and drinking plenty of water is already a skincare staple, this fortified antioxidant water product is bound to protect cells and keep them looking healthy and functioning well.
Branded as 'Bai Antiwater,' the nano-filtered super-powered water states that: "Classic water is obsolete." This next-generation form of hydration joins a range of water beverages that are infused or enriched with flavor, vitamins or additives to supply drinkers with additional energy. Even though organic coffeefruit is listed as one of the antioxidant ingredients in the Bai Proprietary Antioxidant Blend, the beverage is actually caffeine-free.
Since hydration and antioxidants are both commonly touted in beauty products that promise youthful vitality, and drinking plenty of water is already a skincare staple, this fortified antioxidant water product is bound to protect cells and keep them looking healthy and functioning well.
Trend Themes
1. Infused Water - The trend of infusing water with additional flavors, vitamins, or additives to provide extra benefits and energy.
2. Nano-filtration - The trend of using advanced nano-filtration techniques to purify and enhance the quality of water.
3. Functional Beverages - The trend of creating beverages that offer specific functional benefits, such as hydration and antioxidant protection.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop and market innovative infused water products with added benefits like antioxidants.
2. Water Treatment Industry - Opportunity for water treatment companies to incorporate nano-filtration technologies into their purification systems to improve water quality.
3. Beauty and Skincare Industry - Opportunity for beauty and skincare companies to leverage the popularity of antioxidants and hydration by incorporating antioxidant water into their products or creating complementary skincare lines.
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