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Beacon Branding

Consumers respond to Beacon-optimized advertising

Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Workshop Question - How can your brand create campaigns that are less focused on selling, and more focused on offering great experiences for consumers?
Trend Themes
1. Location-based Marketing - Brands are leveraging Beacon technology to implement targeted reach-outs and location-prompted promotions, increasing interactivity in marketing efforts and heightening consumer engagement.
2. Hyper-personalization - Retail companies are offering hyper-targeted deals to shoppers based on their browsing history or what they are most captivated by, using smart technology built into physical devices like VIP keys and loyalty cards.
3. Beacon-powered Campaigns - Marketing campaigns are incorporating Beacon technology in innovative ways, such as using smart bracelets embedded with a Beacon to keep track of children at the beach, or showing pet adoption ads with an invisible leash that pulls at the heartstrings of passersby.
Industry Implications
1. Retail - Retail companies are using Beacon technology to offer location-based promotions, hyper-personalized deals, and interactive shopping experiences.
2. Marketing - Marketing professionals are exploring new ways to use Beacon technology to increase consumer engagement, brand awareness, and sales.
3. Technology - Emerging Beacon technology presents disruptive innovation opportunities for businesses and entrepreneurs in areas such as transportation, healthcare, and tourism.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
129,315 Total Clicks
Date Range:
Jan 15 — Oct 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Child-Locating Sunscreen Ads
Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
Nivea has brilliantly incorporated StickNFind iBeacon technology in its The Protection Ad. Although the ad, which can be found in print magazines, focuses on the need for sunscreen, it also... MORE
play_circle_filledPersonalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... MORE
Promotional Restaurant Beacons
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
Piper beacon solution provider that uses the power of targeted marketing to enable brands to get their messages across. While Piper has the potential to be used in everything from media to education,... MORE
Beacon Food Marketing
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving... MORE
play_circle_filledPet Adoption Beacon Ads
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
A new high-tech pet adoption campaign using public space ads has been created by OgilvyOne called #LookingForYou. With the hopes to increase pet adoption at ‘Battersea Dogs and Cats Home,’... MORE
play_circle_filledInstructional Beacon Shopping Ads
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
This informative commercial simply explains how ‘TagPoints’ beacon technology will aid consumers in their shopping experiences. Those who are new to beacon-powered shopping experiences will... MORE

Related Examples

Enhanced Safety Crosswalks
Enhanced Safety Crosswalks
The 'Hawk' Pedestrian Crosswalk Modifies Signals for Drivers
Beacon-Guided City Walks
Beacon-Guided City Walks
Amsterdam's Beacon Mile Directs Tourists to Points of Interest
Seamless Number-Swapping Apps
Seamless Number-Swapping Apps
This App Helps Users Share Contact Infomation with New People
Geotagged Wishlist Apps
Geotagged Wishlist Apps
Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
Supermarket Beacon Apps
Supermarket Beacon Apps
The Target App will Begin Beacon Technology Testing in 50 Locations
play_circle_filledSelf-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Automotive Sales Beacons
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
Blind-Assisting Beacon Systems
Blind-Assisting Beacon Systems
This Subway Navigation System Helps to Guide Blind Passengers
play_circle_filledPooch-Painted Campaigns
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
Beacon Treasure Hunts
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
Indoor Location-Based Services
Indoor Location-Based Services
GE Lighting and ByteLight Roll Out Next-Generation LED Lighting
Pharmacy Beacon Technology
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
Colorful Beacon Apps
Colorful Beacon Apps
The LookFor App Turns Phones into Colorful Light Sources to Find Friends
Beacon-Integrated Store Displays
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
URL-Sending Beacons
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
Digital Customer-Engaging Stores
Digital Customer-Engaging Stores
GameStop Focuses on In-Store Experiences for the Online Shopper
Rewarding Hotel Apps
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
Location-Based Music Suggestions
Location-Based Music Suggestions
Shazam Will Now Make Music Recommendations Based on Where You Are
Assistive Library Beacons
Assistive Library Beacons
Using Emerging Library Technology, This Florida Library Keeps Current
Targeted Marketing Platforms
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
Wireless Communication Tools
Wireless Communication Tools
ANT Radio Service Works Similarly to WiFi-Connecting Smartphones
Assistive Banking Apps
Assistive Banking Apps
The 'Barclays Access' Bank Technology Improves Accessibility for Customers
Romantic Adoption Apps
Romantic Adoption Apps
The AllPaws Pet Adoption App is Inspired by How Mobile Dating Works
Starry Sky Photography
Starry Sky Photography
Andrew Whyte's Star Photography is Set Against the UK's Darkest Skies
Smart Marketing Lanyards
Smart Marketing Lanyards
The Loopd System Provides Customer Analytics Through Wearable Technology
play_circle_filledDigital Book-Sharing Benches
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
Indoor Beacon Technology
Indoor Beacon Technology
The Estimote Indoor Location System Expands Its Beacon Services
Tech Retail Beacons
Tech Retail Beacons
Apple is Using Its Own iBeacons In Apple Stores
Beacon-Enabled Airports
Beacon-Enabled Airports
Miami International Airport Has Integrated the Tech in a World's First
Custom Shopping Map Apps
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
Alcoholic Beacon Apps
Alcoholic Beacon Apps
Remy Martin's Futur Heritage App Delivers Specifically Crafted Cocktails
Beacon-Fitted Cricket Stadiums
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
Targeted Gum Promotions
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
Ice Cream Social Apps
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
play_circle_filledCanine Matchmaking Campaigns
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
play_circle_filledMovie-Unlocking Beer Bottles
Movie-Unlocking Beer Bottles
Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
Lookalike Pet Adoption Apps
Lookalike Pet Adoption Apps
The PetMatch App Helps You Find Pets Based on Their Looks
play_circle_filledEmotional Pet Adoption Ads
Emotional Pet Adoption Ads
This Ad for the 'Mayview Animal Home' WIll Tug at Your Heartstrings
Precious Pet Adoptions
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
Masked Pet Adoption Ads
Masked Pet Adoption Ads
Cezar Martini's Uipa Adoption Ads Will Make You Want a Dog
Free Pet Adoptions
Free Pet Adoptions
'Change a Pet's Life Day' Aims to Re-Home 3000 Animals