Consumers opt for transparent office supplies to maximize space
Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context.
Workshop Question - As the minimalism movement continues to evolve, does your product add to the clutter or help alleviate it?
Trend Themes
1. Transparent Technology - Consumers are opting for transparent or reflective technology that 'disappears' when not in use for a minimalist aesthetic in an office context.
2. User-controlled Surfaces - Emerging technology such as Gauzy's Liquid Crystal Controllers allow users to customize the transparency of glass and transform the surroundings with the flip of a switch.
3. Disappearing Computer Screens - Advanced technology such as the HTD-01 concept by Number One that disappears when not in use, and computer screen projectors like those seen at CES 2015 offer consumers clean, simple and versatile workstations.
Industry Implications
1. Technology Industry - Companies in the technology industry can leverage these trends to create products that cater to consumers' desire for minimalist aesthetic and design simplicity.
2. Hospitality Industry - Companies in the hospitality industry can incorporate user-controlled surfaces such as Gauzy's Liquid Crystal Controllers to enhance guest experience.
3. Office Space Design Industry - The office space design industry can leverage these trends to create workspaces that meet the growing demand for a clean and minimalist aesthetic.
