Doritos-Flavored Mountain Dew is in Its Testing Phase Confirms Pepsi
Meghan Young — November 10, 2014 — Lifestyle
There have been many strange flavor hybrids over the years, but the Doritos-flavored Mountain Dew has to be one of the strangest. First of all, who ever thinks of drinking carbonated chips. Not to mention even imagining chips in liquid form. Clearly the fine folks over at Pepsi have been ruminating over it for some time and have created 'Dewitos.'
Currently in its testing phase, the Doritos-flavored Mountain Dew are said to taste exactly like Doritos. As written in a Pepsi statement, "We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us. We opened up the DEW flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities."
Currently in its testing phase, the Doritos-flavored Mountain Dew are said to taste exactly like Doritos. As written in a Pepsi statement, "We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us. We opened up the DEW flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities."
Trend Themes
1. Hybrid Flavors - The rise of unconventional flavor combinations, such as Doritos-flavored Mountain Dew, presents opportunities for innovation in the food and beverage industry.
2. Crowdsourced Product Development - Brands like Pepsi are embracing the input of consumers in the creation of new flavors, opening doors for collaborative innovation in the beverage industry.
3. Liquid Snack Revolution - Exploring the concept of chips in liquid form, as seen in 'Dewitos', may lead to disruptive advancements in the snack and convenience food sector.
Industry Implications
1. Food and Beverage - The integration of unconventional flavor combinations calls for experimentation and product development in the food and beverage industry.
2. Consumer Feedback Services - Companies offering platforms for crowd-sourcing product ideas benefit from the growing demand for consumer involvement in new flavor development.
3. Snack and Convenience Food - The creation of liquid snack variations like 'Dewitos' introduces possibilities for disruptive innovation in the snack and convenience food market.
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