These Mountain Dew Kickstart Drinks Have a Base of Coconut Water
Laura McQuarrie — January 27, 2015 — Lifestyle
References: mountaindew & brandeating
When it was first launched, the Mountain Dew Kickstart drinks were branded as sodas for the morning and evening—now, to up its appeal as a healthy energy-boosting beverage, the drinks are being made with bases of super hydrating coconut water.
The two new morning flavors featuring coconut water include Pineapple Orange Mango and Strawberry Kiwi. These drinks blend the iconic flavor of Mountain Dew with various fruit juices, coconut water and a little kick of caffeine. Packaged like energy drinks in tall metal cans, these beverages straddle the line between an ordinary sweet fruit juice that you'd drink for breakfast and an energy drink that you'd use to fuel up part way through the day.
The two new morning flavors featuring coconut water include Pineapple Orange Mango and Strawberry Kiwi. These drinks blend the iconic flavor of Mountain Dew with various fruit juices, coconut water and a little kick of caffeine. Packaged like energy drinks in tall metal cans, these beverages straddle the line between an ordinary sweet fruit juice that you'd drink for breakfast and an energy drink that you'd use to fuel up part way through the day.
Trend Themes
1. Morning Energizing Fruit Drinks - Tapping into the growing demand for healthy morning beverages, brands can explore using coconut water as a base for energizing fruit drinks to provide hydration and caffeine for a refreshing start to the day.
2. Blending Iconic Flavors with Coconut Water - By infusing iconic flavors like Pineapple Orange Mango and Strawberry Kiwi with coconut water, beverage companies can create a unique and rejuvenating taste that appeals to health-conscious consumers looking for a flavorful alternative to traditional sodas.
3. Bridging the Gap Between Fruit Juice and Energy Drinks - With their combination of fruit juices, coconut water, and caffeine, these new beverages offer a disruptive opportunity to target consumers who want the refreshing taste of fruit juice with the energy-boosting qualities of energy drinks.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of coconut water in new product development to tap into the growing demand for healthier and functional drinks that provide hydration and energy.
2. Morning Beverage Market - Brands targeting the morning beverage market can leverage the trend of using coconut water as a base to create refreshing and energizing fruit drinks that cater to health-conscious individuals looking for a revitalizing start to their day.
3. Alternative Soda Market - In the competitive soda market, companies can innovate by incorporating coconut water as a key ingredient, offering consumers a healthier soda option that provides both refreshment and a natural source of hydration.
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