Femme Boost Packaging Appeals to the Spirited Female Consumer
Amelia Roblin — November 8, 2013 — Marketing
References: rexam & packagingoftheworld
If anything, energy drinks could be generally considered to appeal to a more masculine consumer base, with their punchy color blocking and edgy text and graphics. Femme Boost packaging has been designed specifically with girls in mind, both on the inside and out.
This product boats a recipe of 100% natural ingredients and being sugar-free. Those two features already make it an exceedingly desirable beverage, but an attractive brand identity was necessary. Rexam of the UK decided to use a slim pop can type of container to capture that womanly ideal. The aluminum was then coated in a pale pink color for a touch of femininity. Finally, Femme Boost packaging is labeled with handwritten but elegant text that infuses the label with energy and personality.
This product boats a recipe of 100% natural ingredients and being sugar-free. Those two features already make it an exceedingly desirable beverage, but an attractive brand identity was necessary. Rexam of the UK decided to use a slim pop can type of container to capture that womanly ideal. The aluminum was then coated in a pale pink color for a touch of femininity. Finally, Femme Boost packaging is labeled with handwritten but elegant text that infuses the label with energy and personality.
Trend Themes
1. Gender-specific Packaging - Opportunity for brands to create packaging designs that appeal to specific consumer bases, such as the feminine market.
2. Natural and Sugar-free Beverages - Growing demand for beverages made from natural ingredients and without added sugars, providing a market opportunity for innovative beverage brands.
3. Handwritten Branding - Handwritten and personalized branding designs can infuse energy and personality into product packaging, appealing to consumers seeking unique and authentic experiences.
Industry Implications
1. Beverage Packaging - Opportunity for packaging manufacturers to develop containers specifically tailored to gender-based marketing strategies, such as the slim pop can design for the feminine market.
2. Healthy and Wellness Beverages - Increasing demand for beverages made from natural and sugar-free ingredients presents opportunities for companies to develop innovative and appealing products in the health and wellness sector.
3. Brand and Graphic Design - Opportunity for graphic design agencies to incorporate handwritten and elegant text into branding strategies, helping companies infuse energy and personality into their packaging.
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