This Coca-Cola Clothing Line Was Made in Collaborating with Been Trill
Riley von Niessen — December 22, 2016 — Fashion
For an exclusive holiday collection, Been Trill joined up with the iconic fizzy drink brand to create a selection of Coca-Cola clothing. Included are lightweight jackets. pullovers, tees, baseball caps, beanies and socks.
All of the pieces feature the soda giant's branding boldly, with it decorating both the front and backs of the Coca-Cola clothing. These graphics appear in retro style, with old school lettering spelling out the brand's name and its iconic slogans. This includes phrases like "ICE COLD SOLD HERE" and "Have a Good Day."
The color schemes match the retro look of the lettering as well, with vibrant hues of yellow and red standing out. Also included are more neutral hues of forest green, black, white and gray.
All of the pieces feature the soda giant's branding boldly, with it decorating both the front and backs of the Coca-Cola clothing. These graphics appear in retro style, with old school lettering spelling out the brand's name and its iconic slogans. This includes phrases like "ICE COLD SOLD HERE" and "Have a Good Day."
The color schemes match the retro look of the lettering as well, with vibrant hues of yellow and red standing out. Also included are more neutral hues of forest green, black, white and gray.
Trend Themes
1. Retro Soda-branded Apparel - Collaborations between iconic brands and fashion designers to recreate vintage-style clothing creates a niche market targeting consumers interested in nostalgic fashion.
2. Iconic Brand Merchandising - Cross-industry promotion of popular logos/slogans from beverages, fast-food chains, and technology companies can generate a new stream of revenue by collaborating with fashion industry.
3. Nostalgic Fashion Merchandise - Retro-themed apparel featuring logos and slogans from popular brands from the 90s to early 2000s can become a disruptive innovation opportunity by attracting customers yearning for a classic vintage look.
Industry Implications
1. Fashion & Apparel - This industry can benefit from collaborations with popular beverage companies in recreating vintage-inspired clothing and accessories.
2. Beverage & Bottling Companies - This industry can further extend their brand reach to the fashion world through merchandise collaborations with popular streetwear brands and designers.
3. Marketing & Advertising Firms - These industries can explore a potential partnership with fashion companies to help brands capture nostalgic consumers willing to pay premium prices for high-quality merchandise featuring 80s and 90s popular logos and slogans.
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