Consumers use iBeacon to more thoroughly experience travel destinations
Implications - iBeacon has many navigational capabilities, but that's not the only way the location-based technology has revolutionized the travel industry. Consumers are now using Beacon to enhance the experience of visiting new locations, revealing an underlying desire to interact with cultural attractions in a hands-on way.
Trend Themes
1. Location-based Beacon Technology - As more businesses and organizations adopt beacon technology, there will be opportunities to revolutionize the consumer experience.
2. Story-based Audio Walks - Audio and beacon-enabled apps are changing the way we explore cities with voice-guided personal tours.
3. Use of Supercomputers in City Guide Apps - Integrating supercomputer technology into city guide apps creates the opportunity to significantly enhance user experience.
Industry Implications
1. Tourism and Travel Industry - Location-based beacon technology and story-based audio walks have the potential to revolutionize the way consumers explore travel destinations and experience local attractions.
2. Mobile App Development Industry - The emergence of beacon technology has led to new opportunities for mobile app developers to create innovative ways for consumers to engage with their surroundings.
3. Art and Museum Industry - Implementing beacon technology in museums can enhance visitor experience by providing instant and interactive access to information on art pieces.
