This Geneva Lake Beer is a New Taste to Try on International Beer Day
Jana Pijak — August 1, 2014 — Lifestyle
References: alchemyltd & ambalaj.se
Geneva Lake beer is crafted in a family brewery that is known for their attention to detail. Their refreshing brews come in four different beer types that include an amber ale, a wheat, a Belgian ale and an India Pale ale. In celebration of International Beer Day, these family-owned beverages are a great brand to try out this long weekend.
'Superior ingredients and meticulous brewing conditions yield unparalleled results and a taste unlike any other.' The drinks' artisan branding includes glass bottles that differ in color according to their flavor. Each of the bottles is also adorned with custom text that describes each of the hand-crafted brews.
Examples include "Weekender", a description assigned to Geneva Lake's lighter, wheat beer and the "No Wake" a caption that adorns its stronger India Pale ale bottle. Designed by Alchemy LTD, this packaging stays true to the Wisconsin-based brewery's authentic aesthetic and brand values.
'Superior ingredients and meticulous brewing conditions yield unparalleled results and a taste unlike any other.' The drinks' artisan branding includes glass bottles that differ in color according to their flavor. Each of the bottles is also adorned with custom text that describes each of the hand-crafted brews.
Examples include "Weekender", a description assigned to Geneva Lake's lighter, wheat beer and the "No Wake" a caption that adorns its stronger India Pale ale bottle. Designed by Alchemy LTD, this packaging stays true to the Wisconsin-based brewery's authentic aesthetic and brand values.
Trend Themes
1. Craft Beer Revival - The rise of craft breweries offers an opportunity for Geneva Lake beer to tap into the growing market with their attention to detail and unique flavor profiles.
2. Artisan Branding - The emphasis on custom text and unique bottle designs presents an opportunity for Geneva Lake beer to stand out among competitors and create a memorable brand identity.
3. Local Brewery Culture - The family-owned nature of Geneva Lake beer aligns with the increasing consumer preference for supporting local businesses, providing a disruptive advantage in the market.
Industry Implications
1. Craft Brewing - Geneva Lake beer's dedication to quality and craftsmanship positions them as a key player in the craft brewing industry, with potential for expansion and growth.
2. Packaging and Labeling - The unique bottle designs and custom text on Geneva Lake beer's packaging offer opportunities for innovation and differentiation within the packaging and labeling industry.
3. Hospitality and Tourism - Being located near Geneva Lake and incorporating local elements in their branding, Geneva Lake beer can capitalize on the growth of the hospitality and tourism industry by providing a unique experience for visitors and tourists.
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