Shared workspaces entice members with social benefits
Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Workshop Question - In what ways can your brand adapt to the rise of collaborative consumption?
Trend Themes
1. Collaborative Consumption - The rise of shared workspaces and memberships showcasing the importance of collaborative creation and community building over individual ownership.
2. Membership-driven Social Clubs - Exclusive membership organizations that focus on specific interests such as fashion, tech, arts or wellness, creating opportunities for like-minded individuals to connect and collaborate on new ideas and projects.
3. Community-focused Coworking Spaces - Coworking spaces that offer more than just a workspace, fostering communities and collaboration through public events and mentorship programs.
Industry Implications
1. Hospitality - Opportunities for developing exclusive membership clubs, providing tailored experiences and fostering a strong sense of community among members.
2. Real Estate - Developing new coworking spaces that go beyond just providing an office, creating attractive environments for entrepreneurs and startups to work in and connect with other individuals in their industries.
3. Technology - Creating innovative platforms and tools that can help community-driven coworking spaces and membership-driven social clubs better serve their members and foster interaction.
