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Collaborative Membership

Shared workspaces entice members with social benefits

Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Workshop Question - In what ways can your brand adapt to the rise of collaborative consumption?
Trend Themes
1. Collaborative Consumption - The rise of shared workspaces and memberships showcasing the importance of collaborative creation and community building over individual ownership.
2. Membership-driven Social Clubs - Exclusive membership organizations that focus on specific interests such as fashion, tech, arts or wellness, creating opportunities for like-minded individuals to connect and collaborate on new ideas and projects.
3. Community-focused Coworking Spaces - Coworking spaces that offer more than just a workspace, fostering communities and collaboration through public events and mentorship programs.
Industry Implications
1. Hospitality - Opportunities for developing exclusive membership clubs, providing tailored experiences and fostering a strong sense of community among members.
2. Real Estate - Developing new coworking spaces that go beyond just providing an office, creating attractive environments for entrepreneurs and startups to work in and connect with other individuals in their industries.
3. Technology - Creating innovative platforms and tools that can help community-driven coworking spaces and membership-driven social clubs better serve their members and foster interaction.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 57 Examples:
343,226 Total Clicks
Date Range:
Mar 15 — Oct 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Yogic Co-Working Offices
Yogic Co-Working Offices
New Love City Provides Unlimited Yoga and a Collaborative Workspace
‘New Love City’ is the name of a Brooklyn-based hybrid yoga studio and collaborative workspace. On a daily, weekly or monthly basis, members are given access to unlimited yoga and a 1,100-... MORE
Entrepreneur-Supporting Offices
Entrepreneur-Supporting Offices
The Brand Assembly Coworking Office Provides Access to Key Tools
The Brand Assembly coworking office is designed to help people find a place to get work done that’s within the fashion industry that’s focused on helping them be successful. The space... MORE
Multi-Purpose Women's Clubs
Multi-Purpose Women's Clubs
'The Wing' is a "Home Base for Women on Their Way" in NYC
A women’s club founded by Audrey Gelman and Lauren Kassan, The Wing, opens soon in New York City on “Ladies Mile.”  Inspired by the women’s movement of the 19th and 20th centuries,... MORE
Invitation-Only Arts Associations
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
The Battery in San Francisco’s Financial District is a new invitation-only members club aiming to provide a haven for individuals to discuss arts, culture, food and wine. Current members... MORE
Collaborative Co-Working Spaces
Collaborative Co-Working Spaces
The Skillery's 'stoke.d studio' Encourages Teams to Think Freely
The maker culture movement is flourishing in Nashville, thanks to creative co-working spaces provides by ‘The Skillery.’ A membership to The Skillery or “Nashville’s... MORE
Social Betterment Groups
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Founded on collaboration, camaraderie and inspiration, the Ivy Clubs is a social organization aimed at building a better world. The membership-only club puts a focus on social, intellectual and... MORE
Community-Focused Coworking Spaces
Community-Focused Coworking Spaces
Orlando's 'Canvs' Helps Tech Startups Grow Their Businesses
With a growing demand for communal workspaces, ‘Canvs’ is giving Orlando-based startups the space and resources they need to grow their businesses. With more than 100 companies using the... MORE
Shared Office Memberships
Shared Office Memberships
The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs
Shared workspaces isn’t something new, but The MatchBOX Studio helps make the concept more collaborative in order to spur on ideas, startups and more. Although people can easily treat the... MORE
Boutique Social Memberships
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
Parlor social club is a New York city members-only venue that connects creative professionals in media, fashion and tech industries. The private club’s members are not only included in social... MORE

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Illustrative Co-Working Spaces
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The WeWork Office in Shanghai is Both Creative and Modern
Self-Referential Coworking Offices
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'The Work Project' is for Those with Flexible Schedules
Meditative Co-Working Studios
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Rejuvenated Office Blocks
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Dimly Lit Coworking Offices
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The Neuehouse Los Angeles Recently Opened in Hollywood
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Time-Charging Coworking Buffets
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The Minute Bistro in Bangalore Charges for Time Instead of Food
Homey Co-Working Spaces
Homey Co-Working Spaces
Communal Office 'Soho Works' Offers a Lounge and Cafe for Employees
Sea-Bound Coworking Spaces
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Coboat Lets Digital Nomads Work While Traveling Around the World
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Social Media Supper Hosts
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Cookening Brings Strangers Together to Eat Dinner at the Same Table
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Muchery Offers Home-Delivered Meals at an Affordable Price
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Nike Elevates Its Running Program to Offer a Variety of Training Options
Charitable Beer Fundraisers
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This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
Boutique Coworking Facilities
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East Room is a Design-Focused Creative Membership Club in Toronto
Soccer Fan Chat Apps
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The INPLAY Football Messenger App is Like WhatsApp For Soccer Fans
Vintage Supper Club Concerts
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The Copacabana Supper Club Concert Series Will Enthrall Tampa Bay
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Two New Virgin Active Clubs Are Set to Become Hi-Tech Workout Hubs
Rockstar Party Clubs
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Christian Audigier's Designer Club Helps Clubbers Party Like Rockstars
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The Meetup App Helps You Find Where Your Groups are Getting Together
Nike Run Clubs
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Nike+ Gridlock Runners Ensures People Stay Motivated and Fit
Inclusive Sports Clubs
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iDID Adventure Fosters Equality No Matter Class or Able-Bodiedness
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The Archipielago Space Offers Views for Everyone
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The Matisse Beach Club Offers a Rainbow-Themed Getaway
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Jelly