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Customized Play

Brands are developing toys that allow children to flex their creative muscle

Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Workshop Question - Is there a new way that you could present your product or service utilizing an aspect of maker culture?
Trend Themes
1. Customization - Brands are allowing children to customize their toys and get creative.
2. DIY Activity Kits - DIY activity kits are focusing on creativity and imagination among children.
3. Anti-tech Toys - Retailers are recognizing the power of anti-tech toys that encourage creativity and imagination.
Industry Implications
1. Toy - The toy industry can leverage customization to target children with unique toys and DIY activity kits.
2. Craft - The craft industry can develop DIY activity kits that focus on creativity and imagination among children.
3. Retail - Retail can create a market for anti-tech toys that promote creativity and problem-solving among children.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
282,496 Total Clicks
Date Range:
Dec 14 — May 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Yoyo Kits
DIY Yoyo Kits
The Modernized Sling-Slang Yoyo is a Fun Homemade Project
This yoyo kit gives the classic toy a modern makeover both children and adults will appreciate. Not only is it a do-it-yourself project that makes playing with it even more meaningful, the yoyo kit... MORE
Paintable DIY Rain Boots
Paintable DIY Rain Boots
These Rubber Boots Are a Perfect Blank Canvas for Young Artists
These colorful DIY rain boots are the perfect arts and crafts project for any parent running out of room on their fridge. As an important early cultivator of self-expression and imagination,... MORE
DIY Robot Toys
DIY Robot Toys
Hasbro Adds 3D Printed Transformers to Shapeway's SuperFanArt Category
The success of customized My Little Pony toys has opened the door for similar creations such as 3D printed Transformers. By expanding their options for what can be tweaked by the customer, Hasbro... MORE
Birdhouse Design Kits
Birdhouse Design Kits
Hobbycraft's Craft Set Lets Paint Their Own Bird Box
Hobbycraft’s birdhouse design kit lets kids paint their very own porcelain bird box. The affordable kit is priced at a 5 pound rate and comes complete with a white plaster bird house mold and... MORE
Custom Superheroine Toys
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
Customization, superheroes and action figures are three things that kids gravitate towards, which is why the HeroMe line of superhero action figures was created. After the project was first launched... MORE
Spin Art Activity Kits
Spin Art Activity Kits
Toys R Us' Creates an Imaginative Toy for Hands-On Play
Priced at $12.99, this spin art activity kit encourages creativity and imagination. The set is available at retail giant Toys R Us and is equipped with a spin art machine that features a clear,... MORE

Related Examples

Bathtub Artist Kits
Bathtub Artist Kits
ALEX Toy's Paint in the Tub Playset Makes for an Easy Clean Up
Dotty Marker Sets
Dotty Marker Sets
These Markers for Toddlers are Less Mess for Parents of Creative Children
Earthy Paint Kits
Earthy Paint Kits
This Natural Earth Paint Kit is Perfect For Kids and Adults Alike
DIY Automobile Crafts
DIY Automobile Crafts
This DIY Race Car Bank Art Set is the Perfect Rainy Day Activity
Gender-Bending Superheroes
Gender-Bending Superheroes
A Hungarian Teenager Reimagines the Avengers to Address Sexism
Nerdy Toy Subscription Boxes
Nerdy Toy Subscription Boxes
The Nerd Block Jr. Boys' Box Contains Various Action Figures and Toys
Crafty Rabbit-Food Cartons
Crafty Rabbit-Food Cartons
DIY Carrot Easter Boxes are Lovely Veggie Vessels for Chocolate Eggs
Fruity Easter Eggs
Fruity Easter Eggs
Brit + Co's DIY Easter Eggs Are Transformed to Look Like Fresh Produce
Crafty Marker Scissors
Crafty Marker Scissors
The ColorCutter ShapeShark Transforms Doodles into Creative Cutouts
Animal Tissue Box Sculptures
Animal Tissue Box Sculptures
Etsy's Sparkly Pony Shop Makes Tissues More Fun for Kids
Presidential Action Figures
Presidential Action Figures
The Hillary Clinton Action Figure Sends an Empowering Message to Girls
Latina Dress-Up Dolls
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
Yogi Action Figures
Yogi Action Figures
Brogamats Designs Quirky Yoga Products for Men and Women
Paper Produce Sets
Paper Produce Sets
Mr. Printables' DIY Paper Craft Kit Yields an Oversized Set of Fruit
Whimsical Paper Playsets
Whimsical Paper Playsets
This Paper Craft for Kids Inspires Kids to Create Dreamy Cloud Cities
Hi-Tech Artsy Toys
Hi-Tech Artsy Toys
This Mechanical Butterfly Was Designed to Be Decorated by the Child
DIY Excavator Toy Kits
DIY Excavator Toy Kits
The Maisto Assembly Line Lets Kids Build Their Own Construction Models
3D Printing Toy Apps
3D Printing Toy Apps
Modio Enables Children to Design and Create Their Own Custom Action Figures
Customizable Superhero Sets
Customizable Superhero Sets
The DIY 6" Action Figure Kits Encourage Kids to Personalize Their Toys
3D-Printed Monster Toys
3D-Printed Monster Toys
Makerbot's Sesame Street 3D Printed Line Lets Fans Print Own Figurines
Quirky 3D-Printed Toys
Quirky 3D-Printed Toys
Makerbot's Official Uglydolls Toys Make Unconventional Action Figures
Space Simulation Figurines
Space Simulation Figurines
This 3D Printed Model of Jebediah Kerman Includes Jeb's Signature Smile
3D-Printed Pachyderms
3D-Printed Pachyderms
This 3D-Printed University of Alabama Elephant Works As a Fridge Magnet
Educational 3D Printing Startups
Educational 3D Printing Startups
This New Venture Wants to Bring 3D Printed Robotics to Schools
3D Printed Ornament Challenges
3D Printed Ornament Challenges
Instructables Launches a Christmas Competition for the White House
3D-Printed Steel Structures
3D-Printed Steel Structures
Arup's 3D-Printed Metal Components Celebrate Tech Breakthroughs
3D Memory Replicas
3D Memory Replicas
This 3D Printed Picture Project Helps the Blind Hold On to Precious Moments
3D Printed Online Maps
3D Printed Online Maps
GSI is Developing Software for Blind People to Print Out Tactile Maps
Food Action Figures
Food Action Figures
'Sushi Squadron Shirada' is Comprised of Hilarious Modular Sushi Toys
DIY Disney Toys
DIY Disney Toys
These Felt Disney Toy Puppets are Enjoyable and Easy to Construct
Anime Monster Teddies
Anime Monster Teddies
These Godzilla Action Figures Show the Cinematic Villain as a Bear
3D Printed Piggy Banks
3D Printed Piggy Banks
The Oinky Whimsical Piggy Bank is an Update on a Classic Design
DIY Christmas Tree Dollhouses
DIY Christmas Tree Dollhouses
Mr. Printables' DIY Christmas Toy Dollhouse is Made from Cardboard
Illuminating Yo-Yo Lamps
Illuminating Yo-Yo Lamps
The 'Yoyo' Floor Lamp by Authentics Features the Iconic Yo-Yo Design
DIY Paper Box Puppets
DIY Paper Box Puppets
Turn an Ordinary Pasta Box into a Fun Children's Toy with This Tutorial
Paper Craft Kids Costumes
Paper Craft Kids Costumes
These Paper Costumes by ‘Cox & Cox’ are Great Alternatives
Yo-Yo Battery Boosters
Yo-Yo Battery Boosters
This Mobile Charger by Arun Paul Offers a Playful Compactness
Coiled Toy Peripherals
Coiled Toy Peripherals
The YoYo Mouse Keeps Powered Up Through Constant Play
Healthy Spinning Toys
Healthy Spinning Toys
Fruit Tops by Andreu Carulla are a Natural Twist to Fun
Funky Device Chargers
Funky Device Chargers
The Jupitris Phone Charger Features a Convenient Retractable Cord
Retro Carbon Fiber Toys
Retro Carbon Fiber Toys
World Champ Johnnie Delvalle's Hitman Pro Yo-Yo is Top of the Line
play_circle_filledBrilliant Whirling Toys
Brilliant Whirling Toys
Eric Chu's DIY Spin-Activated LED Yo-Yo
Snack-Cracking Toys
Snack-Cracking Toys
The Walnut YoYo Encourages You to Play with Your Food
Anti-Bush Games
Anti-Bush Games
Bush Whacking and More