Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Workshop Question - Is there a new way that you could present your product or service utilizing an aspect of maker culture?
Trend Themes
1. Customization - Brands are allowing children to customize their toys and get creative.
2. DIY Activity Kits - DIY activity kits are focusing on creativity and imagination among children.
3. Anti-tech Toys - Retailers are recognizing the power of anti-tech toys that encourage creativity and imagination.
Industry Implications
1. Toy - The toy industry can leverage customization to target children with unique toys and DIY activity kits.
2. Craft - The craft industry can develop DIY activity kits that focus on creativity and imagination among children.
3. Retail - Retail can create a market for anti-tech toys that promote creativity and problem-solving among children.
6 Featured, 44 Examples:
283,434 Total Clicks
Date Range:
Dec 14 — May 15
Trending:
Average
Consumer Insight Topics:
