Soul Drive Natural Energy Drinks Embody the Might of a Lion
Laura McQuarrie — June 5, 2014 — Lifestyle
References: creativedna.lt & packagingoftheworld
When you think about natural energy drinks and what mighty animal could embody the feeling of "savage power," Soul Drive's packaging seems spot on. The design of the cans by CreativeDNA is designed to appeal to a health-conscious audience, highlighting that Soul Drive drinks contain both energizing ingredients and natural juice.
Unlike a lot of other energy drinks packaged with bold colors and hard-edged shapes, Soul Drive's cans are a lot softer, but convey that the energy drinks can deliver just the same kind of energy-boosting properties. The cans have a cool and silvery patterning on them, subtly hinting at the drink's refreshing properties and in addition to the prominent fruits on each can, the lion's face changes color to match the delicious fruit flavors like apples, oranges and limes.
Unlike a lot of other energy drinks packaged with bold colors and hard-edged shapes, Soul Drive's cans are a lot softer, but convey that the energy drinks can deliver just the same kind of energy-boosting properties. The cans have a cool and silvery patterning on them, subtly hinting at the drink's refreshing properties and in addition to the prominent fruits on each can, the lion's face changes color to match the delicious fruit flavors like apples, oranges and limes.
Trend Themes
1. Natural Energy Drinks - The trend of natural energy drinks continues to grow, with potential for new entrants to focus on unique packaging and branding.
2. Health-conscious Packaging - There is an opportunity for disruptive innovation in health-conscious packaging design for energy drinks that appeal to a wider audience.
3. Soft Edge Design - Soft edge design can be a way for energy drink brands to stand out from the competition and promote a healthier image.
Industry Implications
1. Beverage - The beverage industry can continue to capitalize on the growing demand for healthier energy drink options and innovative packaging design.
2. Design - Design agencies and packaging companies can benefit from working with natural energy drink brands to create unique, health-conscious packaging that stands out in the market.
3. Marketing - Marketing and advertising agencies have the opportunity to help energy drink companies promote their products as healthy and appealing to a wider audience.
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