Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
Laura McQuarrie — November 20, 2014 — Lifestyle
References: charliesnatural & thedieline
Charlie's Natural Soda drink line boasts ingredients like lime, mint, açaí, black currant and orange with "no fake stuff." The fruit-centric carbonated soft drinks are free of artificial ingredients and were developed as a way to challenge conventional soda brands by offering a healthier low-calorie alternative.
Rather than adopting a wholesome, pure aesthetic for the soda product packaging, Charlie's Natural Soda presents itself as the rebellious and cool new kid on the block. With the unique fruit ingredients boldly printed on the front of the cans, it's easy to see that the drinks definitely set themselves apart from other soda flavors that you're probably familiar with. Along with the bold hand-written typography comes a brightly colored set of cans that would absolutely jump out at you while browsing the aisles of a store.
Rather than adopting a wholesome, pure aesthetic for the soda product packaging, Charlie's Natural Soda presents itself as the rebellious and cool new kid on the block. With the unique fruit ingredients boldly printed on the front of the cans, it's easy to see that the drinks definitely set themselves apart from other soda flavors that you're probably familiar with. Along with the bold hand-written typography comes a brightly colored set of cans that would absolutely jump out at you while browsing the aisles of a store.
Trend Themes
1. Hip Natural Sodas - The trend towards healthier and natural sodas with unique fruit ingredients presents an opportunity for carbonated soft drink companies to challenge conventional brands.
2. Low-calorie Beverages - The low-calorie aspect of Charlie's Natural Soda drinks presents an opportunity for beverage companies to cater to health-conscious consumers.
3. Rebellious Packaging - The use of bold, hand-written typography and brightly colored cans presents an opportunity for companies to create packaging that stands out on store shelves.
Industry Implications
1. Beverage - The carbonated soft drink industry can take advantage of the trend towards healthier and low-calorie alternatives with unique fruit ingredients.
2. Health Food - The health food industry can cater to consumers looking for natural and low-calorie beverages without artificial ingredients.
3. Packaging - The packaging industry can offer rebellious and attention-grabbing designs for companies looking to stand out in their product presentation.
4.3
Score
Popularity
Activity
Freshness
