Stevia Drinks Gain Ground in North America
Danielle Levy — February 20, 2009 — Lifestyle
References: zevia & steviacafe.net
Zevia is a natural soda free of chemicals, processed artificial sugar substitutes, flavors or colors found in regular diet soda. Zevia contains stevia, a herb native to the South and Central America rainforests used for centuries to sweeten food. Stevia is hundreds of times sweeter than sugar and has no effect on blood sugar levels. The drink has five calories or less, 20 mg of sodium, and comes in 4 flavors: Cola, Orange, Twist (lemony) and ginger. The Zevia company is based in Seattle, Washington.
Another stevia update: Coke just got permission from the FDA to start introducing stevia to their products in North America. Japan has already been using stevia in their Diet Coke due to the fact that the natural product was determined safe.
Another stevia update: Coke just got permission from the FDA to start introducing stevia to their products in North America. Japan has already been using stevia in their Diet Coke due to the fact that the natural product was determined safe.
Trend Themes
1. Natural Soda - The emergence of natural soda brands like Zevia presents an opportunity for companies to develop and market drinks with healthier, chemical-free ingredients.
2. Stevia Revolution - As Coca-Cola and other beverage giants start incorporating stevia into their products, there is potential for the sweetener to disrupt the sugar market and revolutionize the way we sweeten our food and drinks.
3. Low-calorie Beverages - With Zevia's natural soda having only 5 calories or less per serving, there is an opportunity for the development and marketing of more low-calorie, health-conscious beverages to satisfy consumer demand for healthier options.
Industry Implications
1. Beverage Industry - The natural and healthier soda trend creates an opportunity for new beverage companies to compete with established brands that offer high-calorie soda options.
2. Food Industry - Companies in the food industry can incorporate stevia into their products as a natural sweetening alternative, providing consumers with healthier options and potentially disrupting the sugar market.
3. Health and Wellness Industry - As consumers continue to prioritize healthier lifestyles, the health and wellness industry can capitalize on providing low-calorie and natural sweetened beverage options like Zevia.
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