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Charitable Enrollment

Consumers enroll in services for the sake of social good

Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Workshop Question - How does your brand align with the growing value consumers place on doing social good?
Trend Themes
1. Charitable Participation - Consumers are increasingly motivated by charitable intentions rather than personal rewards when enrolling in memberships and services, revealing a strong desire for personal fulfillment through social good.
2. Hunger Relief Apps - Charity games like Hunger Crunch which combine gaming and social good appeal to many consumers, presenting opportunities for innovation across both industries.
3. Corporate Social Responsibility - Startup companies are increasingly recognizing and prioritizing their roles in corporate social responsibility initiatives as consumers become more concerned with ethical business practices.
Industry Implications
1. Hospitality - Hotels and other hospitality organizations can attract socially-conscious consumers and promote their brand by creating volunteer and charitable programs for guests.
2. Mobile Gaming - Mobile gaming platforms can take advantage of the trend for charity games to create new and innovative products that appeal to consumers' social conscience while providing entertainment.
3. Social Organizations - The trend towards social betterment groups like the Ivy Clubs offers opportunities to build communities of people with common interests and values to share experiences and potentially spark new ideas for innovation.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
183,022 Total Clicks
Date Range:
Oct 14 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Social Betterment Groups
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Founded on collaboration, camaraderie and inspiration, the Ivy Clubs is a social organization aimed at building a better world. The membership-only club puts a focus on social, intellectual and... MORE
Volunteer-Rewarding Packages
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
In an effort to reward those who volunteered and gave back to the community, the Ritz-Carlton offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with... MORE
Philanthropic Startup Movements
Philanthropic Startup Movements
The Corporate Social Responsibility Initiative Lets Companies Help
This Bay area-based philanthropy movement and corporate social responsibility initiative helps new ventures give back to local non-profit organizations and nearby causes. Startups Give Back works... MORE
Hunger-Fighting Apps
Hunger-Fighting Apps
Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
Hunger Crunch is a charity game that takes the form of a game that can be played either online or through an app. As well as providing you with a source of entertainment, the game also serves a much... MORE
Coffee Shop Adoption Initiatives
Coffee Shop Adoption Initiatives
The Kitsap Humane Society is Taking Adoptable Dogs to Starbucks
The Kitsap Humane Society in Silverdale, Washington, recently launched a unique initiative to increase adoption rates. Instead of waiting for prospective owners to come and visit the shelter, the... MORE
Local Membership Cards
Local Membership Cards
Goloco Connects People to Local Businesses and the Community
Goloco is a membership card of a different kind—one that means every purchase is used to support small businesses and charities in the Saskatoon area. The membership card was developed by... MORE

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