Teahouse Exclusive's Everyday Line Brims with Personality
Laura McQuarrie — March 23, 2015 — Lifestyle
References: teahouse-exclusives & lovelypackage
In order to communicate the quality and care that goes into the making of its products,
Teahouse Exclusive has tea boxes with charming hand-drawn graphics. When the Peter Schmidt Group designed these packages, it was aptly noted that "This is as personal as it gets."
The Everyday Line includes exotic flavors like Fruity Rhubarb, Berry Green, China Sencha and Mighty Mint, which are distinguished by color and a different teapot or teacup icon on the simple brown boxes. Although the tea boxes all follow the same formula and format, with handpicked typography and unique illustrations, the unified assortment of teas also shows off their individuality and originality.
Distinguishing itself from other big tea brands with flavorful teas and artisanal branding, Teahouse Exclusive secures itself a place in the hearts of tea drinkers who value authenticity.
Teahouse Exclusive has tea boxes with charming hand-drawn graphics. When the Peter Schmidt Group designed these packages, it was aptly noted that "This is as personal as it gets."
The Everyday Line includes exotic flavors like Fruity Rhubarb, Berry Green, China Sencha and Mighty Mint, which are distinguished by color and a different teapot or teacup icon on the simple brown boxes. Although the tea boxes all follow the same formula and format, with handpicked typography and unique illustrations, the unified assortment of teas also shows off their individuality and originality.
Distinguishing itself from other big tea brands with flavorful teas and artisanal branding, Teahouse Exclusive secures itself a place in the hearts of tea drinkers who value authenticity.
Trend Themes
1. Hand-drawn Graphics - Opportunity for companies to add a personal touch and communicate quality through hand-drawn illustrations on product packaging.
2. Distinctive Flavors - Potential for companies to offer unique and exotic flavor options to differentiate themselves in the tea industry.
3. Artisanal Branding - Chance for companies to establish a strong and authentic brand identity by focusing on high-quality and carefully crafted products.
Industry Implications
1. Packaging - Incorporating hand-drawn graphics on product packaging can create a memorable and personalized brand experience for consumers.
2. Tea - Tea companies can explore innovative flavors and product offerings to attract tea drinkers who seek unique and extraordinary experiences.
3. Branding - Creating an artisanal brand can resonate with consumers who value authenticity and the story behind a product.
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