This Healthy Soft Drink is Designed to Promote Better Skin, Hair and Nails
Katherine Pendrill — July 7, 2016 — Lifestyle
References: foodbev
'Prir' is a healthy soft drink that is set to launch in Boots stores across the UK. Designed to promote better skin, hair and nails, the flavorful soda is likely to appeal to consumers interested in functional beverages that do more than just hydrate.
Prir is a nutritious soda that allows consumers to "drink themselves beautiful." Unlike other high-sugar sodas, Prir features a unique combination of vitamins and minerals with beauty-boosting properties. More specifically, the healthy soft drink contains selenium and zinc, which contribute to the maintenance of nails and hair, as well as skin-healthy vitamins B2, B3 and biotin.
Available in fruity flavors such as Passionfruit, Apricot and Elderflower, the healthy soft drink appeals to those looking for a way to promote beauty from the inside out.
Prir is a nutritious soda that allows consumers to "drink themselves beautiful." Unlike other high-sugar sodas, Prir features a unique combination of vitamins and minerals with beauty-boosting properties. More specifically, the healthy soft drink contains selenium and zinc, which contribute to the maintenance of nails and hair, as well as skin-healthy vitamins B2, B3 and biotin.
Available in fruity flavors such as Passionfruit, Apricot and Elderflower, the healthy soft drink appeals to those looking for a way to promote beauty from the inside out.
Trend Themes
1. Functional Beverages - The rise of functional beverages presents an opportunity for innovative companies to create drinks that offer specific health benefits, such as promoting better skin, hair, and nails.
2. Beauty-boosting Products - As consumers become more focused on self-care and personal wellness, there is a growing demand for beauty-boosting products that offer convenient and enjoyable ways to improve one's physical appearance.
3. Nutrition for Beauty - The concept of incorporating specific nutrients into food and drinks to enhance beauty is an emerging trend that offers opportunities for companies to develop innovative products that target consumers' desire for improved aesthetics.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the trend by developing and marketing functional drinks that cater to consumers' desire for health benefits beyond just hydration.
2. Beauty Industry - The beauty industry can explore partnerships and collaborations with beverage companies to create beauty-boosting products that provide a holistic approach to self-care.
3. Health and Wellness Industry - The health and wellness industry can tap into the nutrition for beauty trend by offering specialized products and services that focus on improving aesthetic outcomes through targeted nutrition and supplementation.
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