Multisensory experiences create emotional connections with consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Workshop Question - How can you leverage fully immersive, multisensory experiences in the customer-brand relationship?
Trend Themes
1. Multisensory Branding - Brands create strong emotional connections with consumers by featuring multisensory experiences.
2. Scent-based Marketing - Brands enhance their customer's experiences by incorporating scents into their products and services.
3. Curated Soundtracks - Businesses create immersive experiences by curating soundtracks that complement their products.
Industry Implications
1. Hospitality - The hospitality industry can create unique experiences by incorporating multisensory elements in their offerings.
2. Retail - Retailers can create more memorable shopping experiences by incorporating scent-based marketing tactics.
3. Art and Auctions - Auctions and art galleries can attract a younger, hipper audience by curating soundtracks that appeal to a new generation of art enthusiasts.
7 Featured, 62 Examples:
432,941 Total Clicks
Date Range:
Sep 14 — May 15
Trending:
Warm
Consumer Insight Topics:
