Wildbrine's Newest Probiotic Product is a Collection of 'Kimchi Shots'
Laura McQuarrie — March 19, 2016 — Lifestyle
At this year's Natural Products Expo West in California, Wildbrine introduced a new kind of probiotic product that's loaded with billions of beneficial bacterial cultures. In addition to carrying a range of fermented foods like kimchi, pickles, salsas and sauerkraut, Wildbrine launched the all-new 'Probiotic Kimchi Shots.'
These probiotic shots come in globally inspired flavors like Zesty Thai, Citrusy Japanese and Spicy Korean. With exotic flavors, products that promote good gut health are enticing more than just health-conscious consumers.
Probiotic products like yogurt and kombucha are typically flavored with sweet additions, but there's been a rise in savory probiotic products as of late that approach this healthy food and drink category from a completely new perspective.
These probiotic shots come in globally inspired flavors like Zesty Thai, Citrusy Japanese and Spicy Korean. With exotic flavors, products that promote good gut health are enticing more than just health-conscious consumers.
Probiotic products like yogurt and kombucha are typically flavored with sweet additions, but there's been a rise in savory probiotic products as of late that approach this healthy food and drink category from a completely new perspective.
Trend Themes
1. Savory Probiotic Beverages - The rise in savory probiotic beverages presents an opportunity for innovative flavor profiles in the health food industry.
2. Global Flavor Inspirations - The use of globally inspired flavors in the new Wildbrine product showcases the market potential for incorporating diverse cultural tastes into probiotic products.
3. Probiotic Shots - The introduction of 'Probiotic Kimchi Shots' by Wildbrine demonstrates the growing popularity of concentrated, easy-to-consume probiotic offerings.
Industry Implications
1. Food and Beverage - These new probiotic kimchi beverages provide an opportunity for the food and beverage industry to incorporate probiotics into a variety of products beyond traditional sources like yogurt and kombucha.
2. Health and Wellness - With the increasing popularity of probiotic products, the health and wellness industry has a chance to expand its offerings and create new solutions for gut health.
3. Global Cuisines - The use of global flavors in probiotic products indicates a potential market opportunity for the culinary industry to tap into cultural tastes and create diverse offerings that meet the demands of health-conscious consumers.
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