Large format boxed beverage packaging extend outside of water and wine
Implications - Where once, boxed wines were sometimes perceived as a low-brow alternative to bottled offerings, shareable boxed drinks hold a certain appeal for today's consumer. From beer and spirits to iced coffee, these packaging solutions work as convenient and environmentally conscious ways for Millennial's who prefer to socialize at home to serve a crowd.
Workshop Question - How has your brand adapted to increased consumer expectations for sustainability and convenience?
Trend Themes
1. Boxed Eco-friendly Packaging - Large format boxed beverage packaging is environmentally friendly and helps reduce waste.
2. Sophisticated Boxed Drinks - Boxed packaging offers convenience and portability for premium drinks such as spirits and wines.
3. Alternative Cold Brew Coffee Packaging - Bag-in-box packaging for cold brew coffee offers a convenient solution for consumers and is ideal for large gatherings.
Industry Implications
1. Packaging Industry - The packaging industry can capitalize on opportunities to innovate new eco-friendly packaging solutions for large format beverages.
2. Beverage Industry - The beverage industry can create new premium boxed product ranges for alcohol and non-alcohol beverages.
3. Coffee Industry - The coffee industry can explore bag-in-box packaging for cold brew coffee to cater to consumers who prefer convenience.
