Savory snacks adopt the flavors of various alcoholic beverages
Implications - Chip brands are trying to stand out by offering their products with unique flavors that replicate different types of alcohol. These products cater to foodie consumers who prioritize experimentation in consumption, while giving still alcohol connoisseurs a sense of familiarity by combining relatively common pairings.
Workshop Question - Conceptualize a hybrid product/service that your brand could offer.
Trend Themes
1. Alcohol-flavored Snacks - Brands are introducing unique chip flavors replicating popular alcoholic beverages, combining new flavor profiles to attract foodie consumers looking for experimentation.
2. Artisanal and Gourmet Popcorn - As artisanal popcorn becomes increasingly popular among foodies, snack makers are moving beyond traditional flavors to create innovative and gourmet popcorn blends, inspired by consumers' favorite beverages.
3. Alcohol-infused Snacks - Brands are releasing snacks infused with popular alcoholic beverages, offering something for a variety of libation lovers and defying expectations of traditional snack flavors.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can draw inspiration from popular alcoholic beverages to create unique snack flavors that cater to foodie and drink enthusiast consumers alike.
2. Snacks Industry - The snacks industry has the opportunity to create out-of-the-box flavors inspired by consumers’ favorite beverages to add value to an otherwise saturated market.
3. Alcoholic Beverages Industry - The alcoholic beverages industry can leverage, in collaboration with snack makers, the popularity of their drinks to reach new consumers and expand their product offerings.
