A Student Designer Re-Imagined Boxed Wines With Humorous Messaging
Mishal Omar — November 30, 2016 — Marketing
References: behance.net & packagingoftheworld
This wine bottle concept was created by Melissa Sadloske, a student at the University of Wisconsin.
The unique bottle idea was inspired by boxed wine that "packs some sass" – and it does this by referencing a pop culture joke. The wines have names like 'Spring is Picnic & Chill,' 'Summer is Beach & Chill,' 'Fall is Stroll & Chill,' and 'Winter is Festive and Chill.' The playful names are directly influenced by the common phrase "Netflix and chill" – which has become a running joke on the Internet. The bottles themselves come in geometric shapes made of cork, with a bag inside to hold the wine itself. Each of the wine bottle concepts feature snarky messages that encourage people to "take a few more risks."
This wine bottle concept is perfectly suited for Millennials due to its pop culture references and boxed wine inspiration.
The unique bottle idea was inspired by boxed wine that "packs some sass" – and it does this by referencing a pop culture joke. The wines have names like 'Spring is Picnic & Chill,' 'Summer is Beach & Chill,' 'Fall is Stroll & Chill,' and 'Winter is Festive and Chill.' The playful names are directly influenced by the common phrase "Netflix and chill" – which has become a running joke on the Internet. The bottles themselves come in geometric shapes made of cork, with a bag inside to hold the wine itself. Each of the wine bottle concepts feature snarky messages that encourage people to "take a few more risks."
This wine bottle concept is perfectly suited for Millennials due to its pop culture references and boxed wine inspiration.
Trend Themes
1. Pop Culture References - Using pop culture references in product design can appeal to younger generations and create a unique brand image.
2. Humorous Messaging - Incorporating playful and snarky messages in packaging can make products stand out and appeal to consumers who enjoy lighthearted experiences.
3. Geometric Shapes - Exploring unconventional bottle shapes, such as geometric designs, can create visual interest and differentiate products in the crowded wine industry.
Industry Implications
1. Wine Packaging - Innovative and playful wine packaging can attract new consumers and help brands differentiate themselves in a competitive market.
2. Marketing and Advertising - Leveraging pop culture references and humorous messaging in marketing campaigns can engage consumers and resonate with younger target audiences.
3. Product Design and Packaging - Exploring unconventional shapes and incorporating playful messages in product design can create disruptive innovations and captivate consumers seeking unique experiences.
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