Paths to purchase move beyond convenience into experiential realms
Implications - As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption.
Workshop Question - Think of the typical path to purchase for your consumer. How could you tap into adjacent industries to elevate that experience into something more memorable?
Trend Themes
1. Experiential Purchasing - Experience-focused purchase paths are on the rise as brands move beyond convenience to engage consumers prior to product consumption.
2. Shoppable AR Lenses - Shoppable augmented reality lenses are a new way for brands to engage and drive sales through interactive experiences.
3. AI-powered Car-sharing - Proprietary learning technology is powering a new generation of car-sharing services that recommend cars to drivers based on their specific needs.
Industry Implications
1. E-commerce - E-commerce brands are tapping into new experiential purchase paths, amplified by emerging technologies to provide consumers with a more memorable shopping experience.
2. Transportation - Car-sharing services are evolving with AI-powered solutions that are data-focused and specific to consumers.
3. Advertising and Marketing - Shoppable augmented reality lenses are a new way for brands to engage and captivate consumers with interactive advertising content via major social media platforms.
