Third Aurora's Bottles Use Their Exact Location to Enhance Marketing
Laura McQuarrie — September 4, 2019 — Lifestyle
References: winerytale & prnewswire
By the end of the year, Third Aurora has plans to add location-aware services to its augmented reality Winerytake platform, introducing wine labels for next-gen marketing. After scanning a location-aware wine label, a consumer is able to see augmented reality content come to life before their eyes that's customized to their location. Anywhere in the world, a consumer will be able to scan a bottle and see the winery's unique story—but if they are actually on-site at the winery, they will get a completely different experience.
This innovation follows the introduction of Third Aurora's self-translating wine labels and offers great advantages to the international wine market. According to Third Aurora, "European traveler in Asia can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend."
This innovation follows the introduction of Third Aurora's self-translating wine labels and offers great advantages to the international wine market. According to Third Aurora, "European traveler in Asia can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend."
Trend Themes
1. Location-aware Wine Labels - Opportunity for augmented reality marketing experiences that are customized to consumers' specific locations.
2. Augmented Reality Marketing - Opportunity to enhance marketing strategies and engage consumers through interactive and immersive experiences.
3. International Wine Market - Opportunity to provide multi-language information and tailored experiences to global consumers.
Industry Implications
1. Wine and Beverage - Opportunity to enhance wine marketing through innovative label technologies and personalized experiences.
2. Augmented Reality - Opportunity to leverage location-aware technology for immersive marketing experiences across various industries.
3. Tourism and Hospitality - Opportunity to provide unique and customized experiences for tourists through location-aware wine labels.
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