Orane Glou is a First-of-Its-Kind Service Devoted to Skin-Contact Wines
Laura McQuarrie — November 8, 2019 — Lifestyle
References: orangeglou & foodandwine
There are tons of different wine subscription services available online but Orange Glou sets itself apart from the rest by being the first of its kind to focus on orange wine, also known as skin-contact wine. While the production of white wine involves separating grapes and skins, orange wine retains a unique color due to the fact that the grape skins are not removed.
Orange Glou was created by natural wine sommelier Doreen Winkler, who wants to make orange wine more accessible to consumers. The wine club gives people the chance to get either a three-bottle or six-bottle monthly subscription, which will include both still and sparkling options, plus food pairing suggestions, tasting notes and more.
On a monthly basis, Orange Glou will also be hosting an orange wine bar pop-up in New York.
Orange Glou was created by natural wine sommelier Doreen Winkler, who wants to make orange wine more accessible to consumers. The wine club gives people the chance to get either a three-bottle or six-bottle monthly subscription, which will include both still and sparkling options, plus food pairing suggestions, tasting notes and more.
On a monthly basis, Orange Glou will also be hosting an orange wine bar pop-up in New York.
Trend Themes
1. Orange Wine Consumption - The rise in popularity of orange wine and skin-contact wines as a unique and trendy option for wine enthusiasts creates an opportunity for new product offerings and marketing strategies.
2. Niche Wine Subscriptions - The success of Orange Glou's first-of-its-kind subscription service focused on a specific type of wine suggests a market for other highly specialized wine clubs catering to specific consumer preferences.
3. Wine and Food Pairing Services - The inclusion of food pairing suggestions in Orange Glou's subscription service indicates a potential for other businesses to offer similar services that help consumers better pair their wines with their meals.
Industry Implications
1. Wine Subscription Services - With the growing popularity of online wine clubs, there is an opportunity for new businesses to enter the market and differentiate themselves by catering to specific niches and preferences.
2. Wine Production and Distribution - The rise in demand for orange wine and skin-contact wines creates an opportunity for wine producers and distributors to expand their offerings and cater to a wider range of consumers.
3. Wine and Food Pairing Services - With the inclusion of food pairing suggestions in Orange Glou's subscription service, there is an opportunity for businesses that specialize in food and wine pairing to offer their services to consumers.
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