Public House's Wine Kit Includes Cups for a Group Gathering
Laura McQuarrie — January 8, 2015 — Lifestyle
References: publichousewine & thedieline
In order to simulate the same casual, enjoyable, pretension-free experience of enjoying a drink like beer with friends, Public House developed this neat wine kit.
The social drinking kit includes the equivalent of four bottles of wine, plus 10 recyclable drinking cups to make it easy to transport and start up a party anywhere. Branded with a message that reads "We like good wine but love good company," the boxed wine puts an emphasis on the social aspect of drinking rather than the product itself. Available in both Sauvignon Blanc and Cabernet Sauvignon, the boxed wines offer an effortless way to entertain. Plus, rather than being packaged in glass, cardboard helps cut down on costs by lightening shipping loads.
The social drinking kit includes the equivalent of four bottles of wine, plus 10 recyclable drinking cups to make it easy to transport and start up a party anywhere. Branded with a message that reads "We like good wine but love good company," the boxed wine puts an emphasis on the social aspect of drinking rather than the product itself. Available in both Sauvignon Blanc and Cabernet Sauvignon, the boxed wines offer an effortless way to entertain. Plus, rather than being packaged in glass, cardboard helps cut down on costs by lightening shipping loads.
Trend Themes
1. Shareable Boxed Wines - Public House's wine kit promotes social drinking and emphasizes the importance of enjoying good company rather than focusing solely on the wine itself.
2. Portable Party Kits - The development of Public House's wine kit with recyclable drinking cups highlights the trend of convenient, transportable party kits that make it easy to entertain on-the-go.
3. Sustainable Packaging Solutions - Public House's use of cardboard packaging instead of glass for their boxed wines showcases the trend towards sustainable packaging that reduces costs and environmental impact.
Industry Implications
1. Alcohol Beverage Industry - The shareable boxed wines trend presents an opportunity for alcohol beverage companies to tap into the social drinking market and offer convenient, transportable options for consumers.
2. Event Planning and Catering Services - The rise of portable party kits opens up new opportunities for event planners and catering services to provide hassle-free, ready-to-use packages for gatherings and events.
3. Sustainable Packaging Industry - The demand for sustainable packaging solutions is growing, and companies in the packaging industry can capitalize on this trend by offering eco-friendly alternatives like cardboard packaging for various products.
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