Gekkeikan's Non-Alcoholic Sake Mimics the Highest Grade of Sake
Laura McQuarrie — August 31, 2019 — Lifestyle
References: prtimes.jp & soranews24
There's a limited number of non-alcoholic sake brands on the market currently but Kyoto-based sake maker Gekkeikan is changing this in a big way by introducing an alcohol-free product of its own. Notably, the brand is not just aiming to recreate the taste of sake without the alcohol but it is aiming to replicate daiginjo, the highest grade of sake available in Japan.
The Special Free non-alcoholic sake from Gekkeikan is also free from sugar and boasts a rich flavor from an amino acid blend. The product is packaged in a slim bottle that shows off its clear color and promises to pair well with any dish that matches well with rice wine.
Gekkeikan's Special Free is a significant addition to the beverage market, especially as other alcohol-free sake brands are known for being overly thick, syrupy and sweet.
The Special Free non-alcoholic sake from Gekkeikan is also free from sugar and boasts a rich flavor from an amino acid blend. The product is packaged in a slim bottle that shows off its clear color and promises to pair well with any dish that matches well with rice wine.
Gekkeikan's Special Free is a significant addition to the beverage market, especially as other alcohol-free sake brands are known for being overly thick, syrupy and sweet.
Trend Themes
1. Alcohol-free Beverages - Developing alcohol-free alternatives for traditional alcoholic beverages can disrupt the beverage market.
2. Replicating High-end Products - Replicating high-end products such as daiginjo can change the perception of what is possible with alcohol-free beverages.
3. Amino Acid Blends - Using amino acid blends can create a unique and rich flavor in alcohol-free beverages.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturing companies can invest in researching and developing new and innovative alcohol-free beverage products like Gekkeikan's non-alcoholic sake.
2. Food and Beverage Pairing - Restaurants and food and beverage companies can capitalize on the trend of alcohol-free beverages by developing food and beverage pairing programs that include non-alcoholic beverage options.
3. Health and Wellness - The health and wellness industry can incorporate non-alcoholic beverage options like Gekkeikan's non-alcoholic sake into its offerings to cater to health-conscious consumers.
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