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Fatty Beverage

Healthy beverage products contain high-fat ingredients

Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature.
Workshop Question - How could your brand offer an unexpected element to one of its products/services?
Trend Themes
1. Ketogenic Diet - The rise of ketogenic diets has led to the creation of beverage products high in fat and nutritious ingredients that facilitate weight loss through ketosis.
2. Adaptogenic Supplements - Consumers are increasingly interested in adaptogenic herbs and supplements for stress relief and overall health benefits.
3. Plant-based Keto - Brands are now offering plant-based alternatives to ketogenic supplements and drinks with higher protein counts and zero added sugars.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the increasing demand for keto-friendly options with high-nutrient and fat contents for weight loss.
2. Wellness and Health - The wellness and health industry can focus on promoting adaptogenic herbs and supplements for stress relief and other health benefits.
3. Plant-based Foods - The plant-based foods industry can introduce keto-friendly alternatives that are rich in protein with no added sugars for consumers seeking diverse and healthier options to keto supplements and drinks.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
103,303 Total Clicks
Date Range:
Mar 17 — Oct 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Adaptogenic Lemon Drinks
Adaptogenic Lemon Drinks
REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits
One of the newest products to be launched by REBBL is a refreshing lemon drink, but it’s not a lemonade. In fact, its Turmeric Lemon Tart is branded as an elixir that boasts potent adaptogenic... MORE
High-Fat Tea Beverages
High-Fat Tea Beverages
Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
After introducing its Nut-Buttered Coffee, Metabrew is now launching a Nut-Buttered Tea as an alternative that offers “only about as much caffeine as grandma’s tea.”  Over... MORE
Ketogenic Nutrition Collections
Ketogenic Nutrition Collections
SlimFast's New Product Line Offers Staples for the Keto Diet
With countless people finding that a low-calorie, high-fat ketogenic diet supported increased energy, reduced appetite and fast weight loss, it hardly comes as a surprise that the Keto diet was the... MORE
Ketosis-Inducing Supplements
Ketosis-Inducing Supplements
Pruvit's Drink Mix Activates a Metabolic State for Weight Loss
The ketogenic diet calls for eating low-carb, high-fat foods to activate ketosis, a metabolic state that facilitates weight loss by causing the body to produce ketones from fat that it can then use... MORE
Indulgent Zero-Sugar Smoothies
Indulgent Zero-Sugar Smoothies
Odwalla's Decadent Smoothies are Protein-Packed & Keto-Friendly
Odwalla is introducing a line of zero-sugar smoothies with decadent flavors like Strawberries & Cream, Vanilla Matcha and Dark Choco-Berry. These beverages are touted as a good source of protein... MORE
Decadent Keto Drinks
Decadent Keto Drinks
Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter
Plant-based protein drink brand Koia collaborated with Whole Foods Market on an all-new, dessert-inspired line of keto drinks to support health-conscious consumers who are following the ketogenic... MORE
High-Fat Supplement Powders
High-Fat Supplement Powders
Cave Shake's 'Cave Fat Packs' Help Consumers Make "Fatty Drinks"
Cave Shake’s ‘Cave Fat Packs’ are powdered supplement products that are formulated to help consumers easily consume high-quality fats. The organic product boasts a simple... MORE

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