Supplements based in cannabis and its associated compounds boost health
Trend - The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to cater to health-focused consumers.
Insight - For individuals who consume cannabis for physical and mental health purposes, medicinal or wellness branding is a huge draw. Cannabis-based products with easily identifiable benefits that are presented in modern, pharmaceutical labeling are able to establish trust with health-conscious consumers.
Insight - For individuals who consume cannabis for physical and mental health purposes, medicinal or wellness branding is a huge draw. Cannabis-based products with easily identifiable benefits that are presented in modern, pharmaceutical labeling are able to establish trust with health-conscious consumers.
Workshop Question - How could your company rebrand one of its products/services to cater to an untouched demographic?
Trend Themes
1. Cannabis Supplement Marketing - The cannabis industry is increasingly marketing products in supplement form as they establish themselves in the health and wellness space.
2. Non-cannabis Support for Endocannabinoid System - Emerald Health Bioceuticals supports the Endocannabinoid System (ECS) with non-cannabis ingredients like echinacea and saffron extract.
3. CBD Infusion in Food Products - Brands are infusing CBD into everyday food products to help those who suffer from anxiety and stress, seen in products like Mondo Cannabis Powder and Floyd's of Leadville CBD Recovery Protein.
Industry Implications
1. Health and Wellness Supplements - The cannabis industry is infiltrating the health and wellness supplement market, competing with vitamins and other supplements for health-focused consumers.
2. Food and Beverage - CBD-infused food and drink products are emerging as a potential new category in the food and beverage industry, attracting consumers who are seeking alternatives for relaxation and anxiety relief.
3. Pharmaceutical - The use of cannabis-based supplements and CBD oil as medicine is disrupting the pharmaceutical industry and its traditional approaches to anxiety and stress relief.
4 Featured, 35 Examples:
63,522 Total Clicks
Date Range:
Sep 17 — Aug 18
Trending:
Average
Consumer Insight Topics:
