Brands that offer indoor planters enhance their purpose, and therefore value
Implications - Indoor planters are being designed with alternative or added purposes that go beyond simply growing herbs. Whether specially curated cocktail herbs or designed to boost the mood of users, the incorporation of added value to such products offers a point of distinction in an oversaturated market.
Workshop Question - How could your brand add a higher purpose to one of its products/services?
Trend Themes
1. Multi-purpose Indoor Planters - Designing indoor planters with alternative or added purposes, such as cocktail herbs or mood-boosting LED systems, offers a point of distinction in an oversaturated market.
2. Aquaponic and Self-cleaning Green Fish Tanks - Aquaponic and self-cleaning green fish tanks serve as examples of vertical urban agriculture techniques that rely on circular processes to create healthy, sustainable environments.
3. Cocktail-specific Herb Kits - The popularity of at-home drinking experiences over bar excursions presents a disruptive innovation opportunity for simplified, giftable herb kits like Firebox's 'Pimp Your Gin' and 'Pimp Your Prosecco'.
Industry Implications
1. Indoor Gardening - Indoor gardening is a growing industry with disruptive innovation opportunities in multi-purpose planters and herb kits.
2. Vertical Urban Agriculture - Vertical urban agriculture presents disruptive innovation opportunities with aquaponic and self-cleaning green fish tanks.
3. At-home Drinking Experiences - The trend of at-home drinking experiences presents disruptive innovation opportunities for simplified, giftable herb kits like Firebox's 'Pimp Your Gin' and 'Pimp Your Prosecco'.
4 Featured, 35 Examples:
136,576 Total Clicks
Date Range:
Jul 17 — Aug 18
Trending:
Hot
Consumer Insight Topics:
