Prebiotic skincare products become more popular for those seeking healthier skin
Implications - Prebiotics are increasingly common as the primary highlighted benefit of various skincare products, as this food source for probiotics can be highly effective in maintaining strong and youthful skin. The benefit of incorporating prebiotics into skincare from a marketing standpoint is that it invokes curiosity, not only for its distinct nature but for the familiarity consumers already have with more commonly marketed term "probiotic".
Workshop Question - How could your brand create a sense of familiarity yet novelty around one of its products/services?
Trend Themes
1. Prebiotic Skincare Products - The rise of prebiotic skincare as a marketing benefit is in high demand as more people seek sustainable solutions for youthful looking skin.
2. Multipurpose Skincare Products - Multipurpose skincare products are becoming increasingly important as an alternative to traditional beauty treatments as busy consumers seek a one-stop solution.
3. Internal-external Beauty Fusion - The harmonious blend of beauty supplements and topical skincare products demonstrate that many believe that real beauty radiates from within.
Industry Implications
1. Skincare Industry - The skincare industry can take an in-depth approach to prebiotics to foster a new line of sustainable beauty products.
2. Supplements Industry - Supplement companies can pioneer the market for internal beauty by creating innovative supplement formulations aimed at enhancing the skin microbiome.
3. Health and Wellness Industry - The health and wellness industry can utilize advancements in skincare technology to produce more effective prebiotic wellness products.
