Drinjk Wines' Boozy Advent Calendar Shares Single-Serve Wine
Laura McQuarrie — October 9, 2019 — Lifestyle
References: drinjk & prnewswire
This December, wine lovers can look forward to counting down the days until December 25th with an all-new boozy advent calendar from Drinjk Wines. The Wine Advent Calendar shares 24 handcrafted wines in Drinjk's sleek new single-serve designer glass bottle. At 6.3 ounces, each portion contains slightly more than the standard glass of wine.
For each day in December, those who open up the Wine Advent Calendar will be treated to something entirely new, as there are 14 red wines to discover, plus eight white wines, one rosé and one blue wine with none that repeat. As well as being able to look forward to some uniquely colored wines in the advent calendar, people will find wine from Fassati Winery in Tuscany, which makes wine exclusively for the Pope.
For each day in December, those who open up the Wine Advent Calendar will be treated to something entirely new, as there are 14 red wines to discover, plus eight white wines, one rosé and one blue wine with none that repeat. As well as being able to look forward to some uniquely colored wines in the advent calendar, people will find wine from Fassati Winery in Tuscany, which makes wine exclusively for the Pope.
Trend Themes
1. Single-serve Wine - The trend towards single-serve wine bottles presents opportunities for companies to create new and innovative packaging and distribution methods.
2. Advent Calendars - Offering products in advent calendars can create a sense of excitement and anticipation around a brand or product which in turn can lead to increased demand.
3. Unique Wine Variations - The trend towards unique and interesting wine variations presents opportunities for wineries to experiment and offer increasingly distinct and memorable products.
Industry Implications
1. Wine - Wineries and wine companies can take advantage of the opportunity to offer unique and premium single-serve wine products to consumers.
2. Packaging - Companies that specialize in packaging can innovate and create unique and sustainable packaging solutions for individual-sized wine bottles.
3. Gifts and Novelties - The advent calendar trend can be applied to a variety of industries, offering an opportunity to capitalize on the excitement and anticipation surrounding the holiday season and increase sales.
2.3
Score
Popularity
Activity
Freshness
