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Caffeinated Clarity

Coffee and tea brands offer clear beverages to add intriguing value

Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike.
Workshop Question - How could your brand insert some novelty into one of its products/services?
Trend Themes
1. Transparent Beverages - The trend of creating transparent beverages is gaining popularity as coffee and tea brands use clear aesthetics to differentiate their products and appeal to experimental foodies and consumers concerned about tooth staining.
2. Unique Flavors - To stand out in the oversaturated market, coffee and tea brands are offering unique flavors like banana, matcha, and milk-infused tea, adding a novel factor to their products.
3. Low-calorie and Caffeine-free - Clear coffee and tea beverages are becoming low-calorie and caffeine-free options, influencing the health and wellness industry.
Industry Implications
1. Beverage Industry - The beverage industry is ripe for disruption as more coffee and tea brands look to experiment with unique flavors and transparent aesthetics in their products.
2. Health and Wellness Industry - The health and wellness industry can benefit from clear coffee and tea drinks that are low in calories and caffeine-free, providing a healthier alternative to traditional coffee and tea beverages.
3. Food Industry - Clear coffee and tea beverages, especially those with unique flavors, have the potential to disrupt the food industry as they appeal to experimental foodies as well as consumers looking for novel products.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 35 Examples:
85,390 Total Clicks
Date Range:
Apr 17 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Latte-Flavored Water
Latte-Flavored Water
Asahi's Clear Latte is Colorless, Low-Calorie, Caffeine-Free and No-Fat
To keep up with the demand for clear beverages in Japan, Asahi released a Clear Latte that takes the form of a latte-flavored water beverage that boasts no caffeine. Additionally, the low-calorie... MORE
Clear Matcha Lattes
Clear Matcha Lattes
Asahi Transformed the Green Matcha Latte into a Bottled, Colorless Beverage
Following the release of its Clear Latte, Asahi is now offering a creative spin on the classic green matcha latte with its ‘Clear Matcha Latte’ beverage, which is completely clear.... MORE
Transparent Banana Beverages
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
There are many rich and creamy banana milk drinks that have been launched over the years to appeal to consumers to love the taste of fruit-flavored beverages but Coca-Cola is introducing a novel... MORE
Transparent Cold-Brew Coffees
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
The world’s first Clear Coffee is exactly how it sounds—a traditional cold brew beverage that looks like water. Coffee’s ability to stain the teeth of those who drink it... MORE
Confusingly Clear Milky Waters
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
Despite its totally transparent appearance, this bottle contains milky tea-flavored water. From Japanese food and beverage company Suntory (the same brand behind woodblock-inspired beer cans), the... MORE
play_circle_filledZero-Calorie Clear Sodas
Zero-Calorie Clear Sodas
The New Coca-Cola Clear Drink Will Be Exclusive to Japan Markets
Iconic beverage label Coca-Cola recently introduced its ‘Coca-Cola Clear,’ which is a clear iteration of its popular Coke drink with zero calories. The concept came to fruition at its... MORE

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