Kickback Cold Brew's 'Just Peachy' is Infused with Hemp Extract
Laura McQuarrie — April 24, 2018 — Lifestyle
References: kickbackcoldbrew & bevindustry
To add to its assortment of CBD-infused cold brew beverages, Kickback Cold Brew recently introduced 'Just Peachy' as a refreshing new cold brew tea option. Just as with all its beverages, Kickback Cold Brew formulated its newest concoction with organic, vegan and single-orign ingredients.
Just Peachy boasts a base of black tea that is built upon with honey, plus peach and ginger tea leaves sourced from the mountainous regions of India. Kickback Cold Brew notes that its organically extracted CBD is clean, natural and lab-tested to maintain its medicinal properties. The brand describes the combination of CBD and caffeine as one that creates "a functional chill."
Kickback Cold Brew also offers cannabidiol-infused cold brew coffee beverages in varieties like Golden Cashew, Coffee Date and The O.G.
Just Peachy boasts a base of black tea that is built upon with honey, plus peach and ginger tea leaves sourced from the mountainous regions of India. Kickback Cold Brew notes that its organically extracted CBD is clean, natural and lab-tested to maintain its medicinal properties. The brand describes the combination of CBD and caffeine as one that creates "a functional chill."
Kickback Cold Brew also offers cannabidiol-infused cold brew coffee beverages in varieties like Golden Cashew, Coffee Date and The O.G.
Trend Themes
1. Cbd-infused Beverages - The trend of infusing CBD into beverages offers a disruptive innovation opportunity for the food and beverage industry.
2. Cold Brew Tea - The rise in popularity of cold brew tea presents a disruptive innovation opportunity for the tea industry.
3. Functional Chill - The combination of CBD and caffeine to create a functional chill presents a disruptive innovation opportunity for the health and wellness industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of CBD-infused beverages to cater to health-conscious consumers seeking alternative relaxation options.
2. Tea - Tea producers and sellers can tap into the growing demand for cold brew teas to attract new customers and offer unique flavor experiences.
3. Health and Wellness - The health and wellness industry can develop products that combine CBD and caffeine to provide consumers with a functional chill alternative to traditional energy drinks.
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