Black Box California Rosé and The Pool Room Created a Shell Pool Float
Mary Van Puymbroeck — June 26, 2017 — Lifestyle
References: inthepoolroom & brit.co
Black Box California Rosé and The Pool Room have teamed up to create a custom wine-branded pool lounger.
This pool float is shaped like a giant pink shell and can accommodate up to two people. The lounger has two custom cup holders onboard the inflatable that are meant to hold either a box of Black Box California Rosé or a shatter-proof, stemless wine glass. The shell also comes with two floating cup holders so more friends can join in on the rosé fun. Across the back are the words "Tan line and black boxed wines" in honor of the wine company.
From this partnership, both brands are able to generate interest and sales for their businesses.
This pool float is shaped like a giant pink shell and can accommodate up to two people. The lounger has two custom cup holders onboard the inflatable that are meant to hold either a box of Black Box California Rosé or a shatter-proof, stemless wine glass. The shell also comes with two floating cup holders so more friends can join in on the rosé fun. Across the back are the words "Tan line and black boxed wines" in honor of the wine company.
From this partnership, both brands are able to generate interest and sales for their businesses.
Trend Themes
1. Custom Branded Pool Floats - Creating custom branded pool floats can help businesses generate interest and sales.
2. Wine-branded Accessories - Collaborating with wine brands to create accessories like cup holders can enhance the wine experience and drive sales.
3. Social Media-worthy Products - Designing unique and eye-catching products like wine-branded pool loungers can generate buzz on social media and attract new customers.
Industry Implications
1. Hospitality - Hotels and resorts can offer wine-branded pool floats as a luxurious and unique amenity for their guests.
2. Wine and Spirits - Collaborating with other brands to create custom wine-branded accessories can help wine companies stand out in a competitive market.
3. Outdoor Recreation - The demand for innovative and fun pool accessories like wine-branded pool loungers presents opportunities for companies in the outdoor recreation industry to tap into this trend.
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