Apothic Sparkling Red Sets Itself Apart from Conventional Sparkling Wines
Laura McQuarrie — September 2, 2019 — Lifestyle
References: thebarrelroom & bustle
The limited-edition Apothic Sparkling Red is a new creation from Apothic that was developed to appeal to fans who expressed their interest in a product that's "less pretentious, less delicate and more flavorful." Apothic Sparkling Red is simple, refreshing and is even said to pair well with everything. The sparkling red wine boasts notes of cherry, citrus and apple, which makes it a great-tasting match for everything from pizza and desserts to sushi.
Heather Austin, Apothic’s Director of Marketing, calls Apothic Sparkling Red "a complete departure from all things conventional sparkling wine," especially as the product is not white, not too sweet and not overly sparkly, as compared to something like Prosecco. Although red wine is naturally seen as dark and dramatic, this sparkling variety has the potential to introduce a casual, approachable drinking experience.
Heather Austin, Apothic’s Director of Marketing, calls Apothic Sparkling Red "a complete departure from all things conventional sparkling wine," especially as the product is not white, not too sweet and not overly sparkly, as compared to something like Prosecco. Although red wine is naturally seen as dark and dramatic, this sparkling variety has the potential to introduce a casual, approachable drinking experience.
Trend Themes
1. Casual Sparkling Wines - The trend of creating casual and approachable sparkling wines like Apothic Sparkling Red can disrupt the perception that sparkling wines are only for special occasions or fine dining.
2. Flavorful Sparkling Wines - The trend of infusing sparkling wines with bolder and more diverse flavors like cherry, citrus, and apple, can entice new and younger consumers who may find traditional sparkling wines too plain or boring.
3. Limited-edition Products - The trend of offering limited-edition versions of popular products like Apothic Sparkling Red can create a sense of exclusivity, urgency, and excitement among consumers, leading to increased demand and sales.
Industry Implications
1. Wine Industry - The wine industry can leverage the trend of creating casual and flavorful sparkling wines to attract new segments of consumers and expand the market beyond special occasions or traditional wine drinking scenarios.
2. Food Industry - The food industry can benefit from the trend of offering more diverse and unconventional wine options like Apothic Sparkling Red that can complement a wider range of dishes and elevate the overall dining experience for consumers.
3. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on the trend of offering limited-edition products like Apothic Sparkling Red to create buzz, generate social media engagement, and drive sales through scarcity and exclusivity tactics.
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