Primitive Beer Will Soon Be Launching Its Belgium-Inspired Sour Beer
Justin Lam — April 13, 2018 — Lifestyle
References: westword & thedrinksbusiness
The boxed booze movement is regaining momentum as Primitive Beer plans to launch a new range of Iambic-style sour beers in 1.5-liter bags in boxes. Primitive Beer, a side project launched by some of the staff at Lafayette-based brewery Odd13, originally created its sour beer while trying to recreate a style popular in Belgium. The spontaneously fermented beers differ from conventional brews as they are aged in wood casks from between nine months to three years, some are even combined with fruit or hops. These beers are generally served completely flat and feature a unique taste that is often unseen in conventional beer.
The base beer set to be sold in boxes will be Primative Beer's Unbroken Boulevard of Green Lights. This will be the first beer-in-a-box sold by the brewery, but it is not the first boxed beer ever sold. That distinction goes to Golden Pacific Bittersweet Ale which was first sold in the 1980s.
Image Credit: Jonathan Shikes
The base beer set to be sold in boxes will be Primative Beer's Unbroken Boulevard of Green Lights. This will be the first beer-in-a-box sold by the brewery, but it is not the first boxed beer ever sold. That distinction goes to Golden Pacific Bittersweet Ale which was first sold in the 1980s.
Image Credit: Jonathan Shikes
Trend Themes
1. Boxed Alcohol - Primitive Beer's launch of Belgium-inspired sour beers in 1.5-liter bags in boxes is part of the boxed booze trend.
2. Sour Beer - Primitive Beer's unique spontaneously fermented sour beers are part of the trend of unconventional brews.
3. Aged in Wood Casks - Primitive Beer's aging process of nine months to three years in wood casks is part of the trend of innovative brewing techniques.
Industry Implications
1. Alcohol and Beverage - The growth of boxed alcohol and unconventional brews such as primitive beer provides disruptive innovation opportunities in the alcohol and beverage industry.
2. Craft Brewing - Primitive Beer's unique brewing techniques, including spontaneous fermentation and aging in wood casks, are part of the trend of innovation in the craft brewing industry.
3. Packaging - The rise of boxed alcohol provides disruptive innovation opportunities in the packaging industry, as companies seek to provide eco-friendly and convenient options for consumers.
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