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Hyper-Informed Targeting

Brands are using big data for advertisements and brand interactions

Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Workshop Question - How could a social media partnership benefit your company?
Trend Themes
1. Big Data Analytics - Marketers are leveraging big data partnerships with social media outlets such as Tinder and Twitter to build hyper-informed targeting campaigns.
2. Personalized Recommendations - Brands such as Talenti and Pizza Hut are using eye-tracking technology and social media data analysis to create hyper-customized consumer experiences.
3. Cognitive Computing - New technology such as IBM's smart tennis posters and Microsoft's 'Tay' chat bot are using artificial intelligence and machine learning to generate dynamic, real-time experiences for consumers.
Industry Implications
1. Advertising and Marketing - Big data analytics and personalized recommendations offer game-changing opportunity for businesses to create more effective and targeted advertising campaigns.
2. Retail - Personalized loyalty platforms, such as Sponda's Physical Cookie, can help retailers create memorable experiences for customers and foster long-term relationships.
3. Health and Fitness - Data-driven athletic performance and community building concepts, such as Equinox's The Pursuit, offer opportunities for fitness brands to create new value for consumers.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
313,977 Total Clicks
Date Range:
Feb 15 — Sep 15

Featured Examples

Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
With a new campaign called ‘Flavorize Me,’ Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor. The campaign analyzes social... MORE
Smart Memory Spoons
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
In partnership with Hirsch & Mann, Maille designed the ultimate technological utensils—smart spoons that remember what flavored mustard consumers liked best. Taking visitors on an in-store... MORE
play_circle_filledBearded Matchmaking Research
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Gillette dating research was conducted in order better market shaving products to the college crowd. Interestingly, conventional means of doing market research and promoting the findings were not... MORE
play_circle_filledPersonalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... MORE
Movie-Based Dating Apps
Movie-Based Dating Apps
This Dating App Matches Users Based on Their Netflix Viewing History
‘Netfling’ is a new dating app that matches individuals based on their Netflix viewing history. If your idea of a perfect date is curling up on the couch with your favorite Netflix movie... MORE
play_circle_filledData-Driven Cycling Classes
Data-Driven Cycling Classes
The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
The Pursuit by Equinox is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through retrofitted Schwinn bikes with... MORE
play_circle_filledMind-Reading Menus
Mind-Reading Menus
This Pizza Hut Menu Tracks Your Eyes to Suggest Toppings
Welcome to the future, where a Pizza Hut menu is capable of choosing toppings for you based on what’s in your mind. The Subconscious Menu is actually a lot simpler than it sounds and it’... MORE
Millennial-Targeted Safety Campaigns
Millennial-Targeted Safety Campaigns
This Campaign Aims to Crowdsource Road Safety Innovations
As part of SXSW 2016, Budweiser launched a new campaign that encourages young consumers to collaborate on road safety innovations. With so many millennials eager to make a difference in the world,... MORE
play_circle_filledData-Powered Tennis Posters
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
To engage the public during The French Open (also referred to as Roland Garros), IBM created a series of smart tennis posters that were frequently updated with real-time facts and animations to go... MORE
Cognitive Chat Bots
Cognitive Chat Bots
Microsoft's 'Tay' AI Uses Conversations to Collect User Data
‘Tay’ is the name of a new chat bot from Microsoft that the public can interact with on Twitter, Kik and GroupMe. Tay is described as a AI bot with “zero chill” who’s... MORE

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