The NIKE Air Tech Challenge II Brings NIKE Flair to the French Open
Michael Baxter — May 26, 2014 — Fashion
The New NIKE Air Tech Challenges are building upon the solid foundation set by its predecessor. Tennis legend Andre Agassi is not only known for his staggering dominance on the tennis court, but his impeccable style when it comes to sneakers. "The Las Vegas Kid" is bringing the heat again with the NIKE Air Tech Challenge II, a mouthful to pronounce and a handful to play against.
Unless you're a serious tennis fan, tennis shoes usually go under-the-radar; they don't have the same crossover appeal. Where basketball shoes are deeply entrenched in urban culture, tennis shoes are more used around as walking shoes for the most part.
Agassi is changing this with his French Open-inspired design. The shoes feature bold, red, vertical striped on a dark gray and black background. The high-top is aggressive with its styling so you can be aggressive on the court.
Unless you're a serious tennis fan, tennis shoes usually go under-the-radar; they don't have the same crossover appeal. Where basketball shoes are deeply entrenched in urban culture, tennis shoes are more used around as walking shoes for the most part.
Agassi is changing this with his French Open-inspired design. The shoes feature bold, red, vertical striped on a dark gray and black background. The high-top is aggressive with its styling so you can be aggressive on the court.
Trend Themes
1. Athlete-inspired Shoe Designs - Creating shoe designs inspired by athletes can increase crossover appeal and sales.
2. Bold and Unique Designs - Creating bold and unique designs on shoes can attract more buyers and increase brand recognition.
3. Crossover Appeal of Sports Shoes - Expanding the crossover appeal of sports shoes beyond their designated sport can increase sales and brand recognition.
Industry Implications
1. Footwear Industry - The footwear industry can innovate by creating demand for trendsetting shoes in non-traditional sports sectors such as tennis.
2. Sporting Goods Industry - The sporting goods industry can benefit by creating demand for sports shoes among non-athletes attracted to the design innovations.
3. Athletic Fashion Industry - The athletic fashion industry can innovate by designing shoes that combine fashion and sports-oriented features for crossover buyers.
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