These TAC Drunk Driving Ads Include Morbid Messages
Emily Evans — June 1, 2011 — Marketing
References: tacsafety.au & adsoftheworld
Many people can attest to knowing that drinking and driving is very bad; however, reminders like these TAC Drunk Driving ads have still proven to be very necessary. Ads like these are essential due to the fact that despite an abundance of anti-drunk driving campaigns, many people continue to get behind the wheel after drinking.
These TAC Drunk Driving ads were done by advertising agency Grey in Melbourne, Australia. The text included in each of the two ads, "One more in the bar. One more in the ground. If you think you're over the limit you probably are," is a necessary morbid reminder.
The creative decision to have drinks engulfing street signs and electrical poles makes these ads even more hard-hitting and effective.
These TAC Drunk Driving ads were done by advertising agency Grey in Melbourne, Australia. The text included in each of the two ads, "One more in the bar. One more in the ground. If you think you're over the limit you probably are," is a necessary morbid reminder.
The creative decision to have drinks engulfing street signs and electrical poles makes these ads even more hard-hitting and effective.
Trend Themes
1. Anti-drunk Driving Campaigns - Opportunity for innovative messaging and creative approaches to raise awareness and discourage drunk driving.
2. Creative Morbid Reminders - Opportunity to use shock value and emotionally impactful visuals to reinforce the dangers of drunk driving.
3. International Advertising Campaigns - Opportunity to create impactful messaging and visuals that transcend cultural boundaries and resonate with a global audience.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create powerful anti-drunk driving campaigns that capture attention and change behavior.
2. Alcohol and Beverage - Opportunity for the alcohol industry to collaborate with anti-drunk driving campaigns and promote responsible drinking.
3. Public Safety and Law Enforcement - Opportunity to leverage these ads to support and enhance public safety initiatives, enforce drunk driving laws, and reduce alcohol-related accidents.
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