Ontario Libertarian's Political Campaign Courted Voters on Tinder
Laura McQuarrie — July 30, 2014 — Marketing
It can be a challenge for a political campaign to reach the public, but instead of knocking on the doors of locals, Andrew Echevarria of The Ontario Libertarian Party hoped to get into the hearts of voters in a rather unusual way.
Instead of campaigning as usual with flyers or posters, the candidate for Toronto's Trinity-Spadina area took to Tinder in the hopes of catching the eyes of local youth. Since the dating app is highly location-based, matchmaking people to politician couldn't be easier. The campaign included provocative messages, encouraging users to "Hook up with Liberty!" and "Swipe right to debate or learn more." Although it's unconventional, the campaign was successful at helping to answer even the most basic questions, like where to vote.
Instead of campaigning as usual with flyers or posters, the candidate for Toronto's Trinity-Spadina area took to Tinder in the hopes of catching the eyes of local youth. Since the dating app is highly location-based, matchmaking people to politician couldn't be easier. The campaign included provocative messages, encouraging users to "Hook up with Liberty!" and "Swipe right to debate or learn more." Although it's unconventional, the campaign was successful at helping to answer even the most basic questions, like where to vote.
Trend Themes
1. Political Matchmaking - Using dating apps as a platform to connect with voters presents a disruptive innovation opportunity for political campaigns.
2. Location-based Marketing - Leveraging location-based apps like Tinder for targeted political campaigns opens up new possibilities for reaching specific groups of voters.
3. Unconventional Campaign Strategies - Exploring unconventional approaches, such as using dating apps, can pave the way for innovative and attention-grabbing political campaigns.
Industry Implications
1. Political Campaigns - Integrating innovative digital marketing strategies, like leveraging dating apps, can revolutionize how political campaigns connect with voters.
2. Social Media Platforms - Social media platforms could explore collaborations with political parties to provide targeted advertising options for political campaigns.
3. Online Dating Apps - Dating apps could consider partnering with political campaigns to create unique promotions or match-making experiences that engage users.
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