These IBM Ads Share Animated Sports Facts Based on Real-Time Events
Laura McQuarrie — April 16, 2016 — Marketing
References: ibm & adsoftheworld
To engage the public during The French Open (also referred to as Roland Garros), IBM created a series of smart tennis posters that were frequently updated with real-time facts and animations to go along with them.
These 'Datables' help the public catch some of the highlights of the matches in a way that's 60,000 times faster than text. In total, more than 500 digital billboards were displayed throughout France, providing meaningful data visualizations. For instance, one of the Datables showed a tennis player's serve percentage in comparison to stats from last year.
All of these real-time Datables take advantage of back-end technology in order to automatically generate these visualizations for all types of events in the tennis matches.
These 'Datables' help the public catch some of the highlights of the matches in a way that's 60,000 times faster than text. In total, more than 500 digital billboards were displayed throughout France, providing meaningful data visualizations. For instance, one of the Datables showed a tennis player's serve percentage in comparison to stats from last year.
All of these real-time Datables take advantage of back-end technology in order to automatically generate these visualizations for all types of events in the tennis matches.
Trend Themes
1. Real-time Data Visualizations - Opportunity to create dynamic and engaging content by leveraging real-time data in various industries.
2. Interactive Advertising - Disruptive innovation opportunity to captivate audiences through interactive and constantly updating advertisements.
3. Automated Visual Generation - Potential for utilizing backend technology to automatically generate visualizations in real-time for different events and industries.
Industry Implications
1. Sports Marketing - Opportunity to enhance fan engagement and deliver real-time sports insights through interactive visual content and data-driven advertising.
2. Digital Out-of-home Advertising - Innovative use of real-time data and dynamic content to create visually appealing and personalized advertising campaigns on digital billboards.
3. Event Analytics - Disruptive innovation potential to automate data visualization and analytics for various events, improving decision-making and audience experiences.
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