Pizza Hut's Metti Crust Pizza Plays Up the Best of Luxembourg
Laura McQuarrie — October 21, 2014 — Lifestyle
References: wp.foodbeast & brandeating
The Metti Crust sausage pizza was recently introduced in Luxembourg, blending a cheesy comfort food with pigs-in-a-blanket.
Rather than a purely breaded crust, this Pizza Hut creation is loaded with local mettwurst sausage. There have been other pizza crusts stuffed with sausages introduced prior to this one by Pizza Hit, but the way the crust is arranged makes it easy to pull apart the individually breaded sausages and dip them in a authentic Luxembourg mustard sauce. Additionally, playing up the authentic, local nature of the ingredients is also something new for Pizza Hut, especially since the combination of mustard and sausage are two things that are special to Luxembourg. Despite the unconventional appearance of this pizza, the inside looks to be loaded with familiar pizza toppings like veggies and pepperoni.
Rather than a purely breaded crust, this Pizza Hut creation is loaded with local mettwurst sausage. There have been other pizza crusts stuffed with sausages introduced prior to this one by Pizza Hit, but the way the crust is arranged makes it easy to pull apart the individually breaded sausages and dip them in a authentic Luxembourg mustard sauce. Additionally, playing up the authentic, local nature of the ingredients is also something new for Pizza Hut, especially since the combination of mustard and sausage are two things that are special to Luxembourg. Despite the unconventional appearance of this pizza, the inside looks to be loaded with familiar pizza toppings like veggies and pepperoni.
Trend Themes
1. Stuffed Crust Innovation - Creating unique and inventive ways to stuff the crust of pizzas could attract customers looking for new and exciting flavors.
2. Local Ingredient Promotion - Highlighting the use of local ingredients in dishes can appeal to customers who value authenticity and support for local communities.
3. Regional Fusion Foods - Blending traditional flavors from different regions can create a fusion cuisine that showcases the best of both worlds and appeals to adventurous eaters.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of stuffed crust innovation by coming up with their own unique takes on this popular pizza trend.
2. Food and Beverage - Restaurants and food manufacturers can cater to the demand for local ingredient promotion by sourcing ingredients locally and showcasing them in their products.
3. Culinary Tourism - Travel and tourism industries can promote regional fusion foods as a unique culinary experience, attracting food lovers who are interested in exploring diverse flavor profiles.
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