Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
Laura McQuarrie — July 21, 2015 — Lifestyle
References: flavorize.me & refinery29
With a new campaign called 'Flavorize Me,' Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor.
The campaign analyzes social media posts in order to create a custom flavor based on the parts of one's personality shared online. Although crowd-pleasing ice cream flavors include classics like vanilla, chocolate and strawberry are standards, Talenti digs a little bit deeper for this initiative. Profiles are judged on a combination of sweet, salty and bitter elements, resulting in the creation of complex flavors like 'Sugar Apple Ginger Cake Nectarine' or Pear Apple Cider Poppy Seed.'
Beyond being a fun way to see a social account turned into a dessert flavor, Talenti is using this platform as a way to source new flavor ideas. Near the end of the summer, a few of the custom flavors will actually end up being produced for a select few participants.
The campaign analyzes social media posts in order to create a custom flavor based on the parts of one's personality shared online. Although crowd-pleasing ice cream flavors include classics like vanilla, chocolate and strawberry are standards, Talenti digs a little bit deeper for this initiative. Profiles are judged on a combination of sweet, salty and bitter elements, resulting in the creation of complex flavors like 'Sugar Apple Ginger Cake Nectarine' or Pear Apple Cider Poppy Seed.'
Beyond being a fun way to see a social account turned into a dessert flavor, Talenti is using this platform as a way to source new flavor ideas. Near the end of the summer, a few of the custom flavors will actually end up being produced for a select few participants.
Trend Themes
1. Social Media Analysis - Using social media data to create personalized products and experiences.
2. Customization - Creating unique products tailored to individual preferences and characteristics.
3. Crowdsourcing Innovation - Engaging consumers to generate new product ideas and flavors through interactive campaigns.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to leverage social media data for personalized product development.
2. Marketing and Advertising - Using social media platforms as a tool for interactive and engaging marketing campaigns.
3. Consumer Goods - Exploring customization and crowd-sourced innovation strategies to create unique products and enhance consumer experiences.
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