The colette x NikeLab Celebrates the Return of Maria Sharapova
Rebecca Byers — May 19, 2015 — Fashion
References: hypebeast
Designed for Maria Sharapova to wear in defending her title at the 2015 French Open, the collete x NikeLab collaboration boasts two unique professional tennis shoes. Both sets of stylish sneakers will appeal to avid tennis players and Sharapova or collete fans alike.
The NikeCourt Zoom Vapor Tour 9 boast Nike Lunarlon and Adaptive Fit construction technology and are designed with peak performance in mind. The NikeCourt Tennis Classic follows the traditional design as it is inspired by conventional tennis shoe designs, while it is reinvigorated by the collete blue.
Both pairs from the collete x NikeLab capsule collection include the iconic logo of the Parisian cult retailer, with both shoes channeling the brand's signature blue hue. The sneakers make great use of the latest Nike technology making them particularly lightweight.
The NikeCourt Zoom Vapor Tour 9 boast Nike Lunarlon and Adaptive Fit construction technology and are designed with peak performance in mind. The NikeCourt Tennis Classic follows the traditional design as it is inspired by conventional tennis shoe designs, while it is reinvigorated by the collete blue.
Both pairs from the collete x NikeLab capsule collection include the iconic logo of the Parisian cult retailer, with both shoes channeling the brand's signature blue hue. The sneakers make great use of the latest Nike technology making them particularly lightweight.
Trend Themes
1. Professional Tennis Shoe Collaboration - Opportunity for more collaborations combining fashion and technology in sports footwear.
2. Adaptive Fit Technology in Tennis Shoes - Opportunity to develop and integrate technology for customized and comfortable fit in tennis shoes.
3. Fashion-inspired Tennis Shoes - Opportunity for premium fashion brands to create tennis shoes that appeal to both professional and casual players.
Industry Implications
1. Sporting Goods Industry - Opportunity to create partnerships with fashion designers and invest in research for innovative sports footwear.
2. Fashion Industry - Opportunity to venture into the sports footwear market and collaborate with sports companies.
3. Technology Industry - Opportunity to develop and integrate technology for customized and comfortable fit in various shoe categories beyond sports footwear.
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