d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats
Rebecca Byers — July 3, 2015 — Life-Stages
References: wpivilnius.lt & packagingoftheworld
This squeezable ice cream range from Lithuania recently tapped creative agency VRS WPI Vilnius in order to create a visual banding scheme that would resonate with their target audience, children, in ways they felt the older version did not.
Available in the two flavors of multi fruit and tutti frutti, the new packaging is innovative in its use of a squeezable carton and aluminum cover. The modernized new packaged tubes are at once bright and charismatic, thanks to two animated characters that infuse the brand with a story children can relate to.
With one tube in bright yellow and one in light pink, they are both then covered with water droplet patterns that highlight the photos of the ingredients and the animated characters.
Available in the two flavors of multi fruit and tutti frutti, the new packaging is innovative in its use of a squeezable carton and aluminum cover. The modernized new packaged tubes are at once bright and charismatic, thanks to two animated characters that infuse the brand with a story children can relate to.
With one tube in bright yellow and one in light pink, they are both then covered with water droplet patterns that highlight the photos of the ingredients and the animated characters.
Trend Themes
1. Squeezable Packaging - Opportunity for companies to explore the use of squeezable packaging in various food and beverage products.
2. Visual Branding - An opportunity for creative agencies to develop visually appealing branding schemes that resonate with the target audience.
3. Animated Characters - Opportunity for brands to incorporate animated characters into their packaging to create a more engaging and relatable experience for children.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore incorporating squeezable packaging for convenience and enhanced customer experience.
2. Creative Agencies - Creative agencies can capitalize on the demand for visually appealing branding schemes that connect with specific target audiences.
3. Packaging - Packaging companies can offer innovative solutions, such as squeezable cartons and unique cover materials, to meet the changing demands of the market.
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