Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
Laura McQuarrie — July 3, 2015 — Marketing
References: magnumicecream & marketingmagazine
Frozen desserts are one of those things that consumers will go out of their way to find in the summer, but a new ice cream promotion partnership between Tesco and Magnum is now making it easier for people to get their hands on a sweet, refreshing treat.
In-store beacons installed at Tesco's 270 retail locations are connected to give shoppers exclusive offers on Magnum ice cream snacks. Users of Magnum's MPulse app will receive special discounts and offers when they pass by a Tesco shop, enticing them inside with promises of flavors like the new Black and Pink varieties.
Although it doesn't take much for people to say yes to ice cream in the summer, this irresistible promotion could be applied to a number of other products and co-branded initiatives.
In-store beacons installed at Tesco's 270 retail locations are connected to give shoppers exclusive offers on Magnum ice cream snacks. Users of Magnum's MPulse app will receive special discounts and offers when they pass by a Tesco shop, enticing them inside with promises of flavors like the new Black and Pink varieties.
Although it doesn't take much for people to say yes to ice cream in the summer, this irresistible promotion could be applied to a number of other products and co-branded initiatives.
Trend Themes
1. In-store Beacons - Installation of in-store beacons in retail locations presents an opportunity for targeted promotions and exclusive offers.
2. Mobile Apps - Integration of mobile apps with in-store beacons provides a platform for delivering personalized discounts and offers to consumers.
3. Co-branded Initiatives - Partnerships between brands can leverage cross-promotion to attract customers and create irresistible promotions.
Industry Implications
1. Retail - The retail industry can utilize in-store beacons to enhance customer engagement and drive sales through targeted promotions.
2. Food and Beverage - The food and beverage industry, including ice cream manufacturers, can explore co-branded initiatives to increase brand visibility and attract new customers.
3. Mobile Technology - The mobile technology industry can develop innovative solutions for integrating apps with in-store beacons to deliver personalized offers and discounts to consumers.
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