The 'Tweet & Shoot' Campaign Lets Fans Lob Balls Using Twitter
Alexander Lam — May 24, 2013 — Marketing
References: tweetandshoot.wearetennis & fastcocreate
Using Twitter, fans of tennis star Jo-Wilfried Tsonga can now help him train by lobbing tennis balls with the 'Tweet & Shoot' campaign. The campaign was launched to promote banking firm BNP Paribas in honor of 40 years of sponsorship of the upcoming French Open. Fans can go on Twitter and control a machine that fires balls at Tsonga.
Created by social media firm We Are Social Paris, the campaign uses live streaming technology combined with robots and Twitter to lob balls on a real court. Users can choose where to fire the ball on a virtual court using Twitter. An on-court robot picks a random tweet and then fires the ball. A live stream of the event will be available so users can see the results of their tweets.
Created by social media firm We Are Social Paris, the campaign uses live streaming technology combined with robots and Twitter to lob balls on a real court. Users can choose where to fire the ball on a virtual court using Twitter. An on-court robot picks a random tweet and then fires the ball. A live stream of the event will be available so users can see the results of their tweets.
Trend Themes
1. Social Media-controlled Events - Opportunity for social media-controlled interactive campaigns in events that require audience engagement.
2. Real-time Streaming Technology - Innovation to integrate real-time streaming technology in events for improved interactivity and user engagement.
3. Social Media-bots Integration for Sponsorships - Opportunity for campaign integration of social media and bots to promote brands and sponsorships.
Industry Implications
1. Sports - Innovation opportunity for interactive sports events with audience engagement and real-time live streaming.
2. Marketing and Advertising - The trend highlights the opportunity for integrating social media and technology in marketing and advertising campaigns using interactive experiences that improve user engagement.
3. Finance and Banking - Opportunity for finance and banking industry to fund innovative interactive technology campaigns that promote their brands and sponsorships.
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